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Using “Call Now” in a Facebook Campaign to Drive Calls to Your Restaurant

By Russell Masters | August 24, 2020

Sometimes you don’t want to send someone to your website but just want to increase the number of phone reservations you get in your restaurant right? Facebook now has two options for adding a “Call Now” button to your Facebook ads. Using Reach objective and a Call Now CTA Using Traffic objective and Phone Call […]

How To Schedule Facebook & Instagram Ads for People Nearby Your Restaurant when they’re hungry

By Russell Masters | August 17, 2020

When people start getting hungry or thinking about what to have for lunch or dinner then running an ad on Facebook and Instagram timed to reach those who are within a mile of your restaurant immediately before your lunch and or dinner service is a great strategy to get more diners either in the restaurant […]

Online Reviews Are Your Superpower

By Russell Masters | August 2, 2020

We all understand the power of having a great reputation has on our businesses and whether people will do business so how does that translate digitally into the online reviews? Everything revolves around your online reviews, from new customers deciding whether they will give your restaurant a shot which we all know about, as well […]

Website Layout Tips

By Russell Masters | July 27, 2020

Depending on the type of business that you run, there are a few things I would suggest to have on your website as static content (AKA – stuff that’s always in the same place). For Local Business If you need people to come to your location to purchase services or products, I would highly recommend […]

The 3 Numbers You Need to Know as an eCommerce Business Owner

By Russell Masters | July 6, 2020

As an eCommerce business owner, you have a lot to digest when it comes to determining what actions you need to take or where to focus in order to ensure your business is profitable. There are countless numbers you likely are seeing in all of your dashboards, where should you start? We pulled out three […]

4 Tips To Beat Your Competition in Google Local Search

By Russell Masters | June 20, 2020

Before we dive in, let’s talk about “what is Local Search in Google, and how is it different from a normal search?” This is best answered with an example. You’re out and about and start getting hungry, you pull out your phone and type in “restaurants” Whether or not you added near me and your […]

Social Media Content

By Natalie Gleave | April 14, 2020

What type of content should you be posting on social media? One of the most important things you can do to market your business is to post consistently on your social media platforms. Why? Using social media helps you build brand awareness, engage with current customers and increase your customer base. Small businesses are supported […]

What Is Your Customers “Why”?

By Jessica Gleave | March 15, 2020

What is your customers “why”? And how do you apply that in your marketing? As a gymnastics club, you hold a specific place in your community, offering parents something very important to them. A chance for their kids to not only be physically active but also make friends, grow their confidence, and inspire them to […]

Why Colors Are Important To Your Website

By Russell Masters | February 17, 2020

Have you ever visited a website and thought, “wow, this is nice, I feel comfortable!“ I know I have experienced that. Then I go back to my own site and I sigh, wishing that I knew what to do to get that feel that I’m looking for. You know the one, where you’re there and it’s just […]

Building A Working Relationship

By Russell Masters | January 28, 2020

As we change our calendars to 2020 and think about our New Year’s resolutions, oftentimes we have one centered around nurturing or improving our relationships.  The same practice can hold true for our work relationships, specifically the one between the client and their marketing firm. A client is seeking a marketing firm that will help […]

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