Note: respecting our client's wish, this case study refrains from mentioning the brand name.
Their Goal - What They Wanted
This restaurant encapsulates the Cheers type of environment where everyone knows your name. Some of their loyal diners eat or drink there every day. The feeling of recognition is one of the top priorities in their business strategy.
They began to struggle when California shut down indoor dining. Luckily they had a large outdoor patio.
Summary - What We Achieved
They were in a great location, but no one knew they were there. During the pandemic, we promoted their live music and large outdoor patio. We brought awareness to them, and the patio seats were packed, especially on the weekends.
During the pandemic, they were busier than they ever were before the pandemic because people were finally able to find them.
We helped them be discovered in a place where they were previously hard to find and helped them feature parts of their restaurant that hadn't been featured before.
The Story – How We Did It
- We achieved this revenue growth through Facebook ads built around the idea of increasing visibility to combat their location issues. We used the process of creating cravings with vivid photos and videos of their food and showcasing their craft beer and live entertainment.
- We used Google Ads to actively capture those local diners searching for takeout and delivery.
- We drove diners to their outdoor dining patio, promoting live music and entertainment.
- When California opened indoor dining again, we used Facebook, Instagram, and Google Ads to promote their indoor dining and get their revenue back up to pre-pandemic numbers.
Client Stories & Case Studies
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