Depending on the type of business that you run, there are a few things I would suggest to have on your website as static content (AKA – stuff that’s always in the same place).
For Local Business
If you need people to come to your location to purchase services or products, I would highly recommend you include your address (with a map link) and your phone number (linked as well) to the top and bottom of your website. Adding this information makes it easy for people to find you, and the less work people have to do, the more likely they are to visit! I also suggest you have a contact page with your phone number, address, and social links, as well as a contact form (make sure you regularly check your emails!) and a map.