Public Relations is an important factor in the success of any business. The ultimate goal of public relations is to create awareness of your brand and generate interest from the target market. Public Relations KPIs can help you measure your effectiveness when communicating with your audience and society at large. But what are KPIs? How …
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The future has arrived. With virtual reality (VR) and augmented reality (AR) now a part of our daily lives, it’s important to understand how digital marketing will work in the Metaverse. You see, the Metaverse is not just about your physical surroundings; it’s about what you can do with the spaces around you. It’s about …
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Why do you need email marketing? It’s simple: Email Marketing is the most cost-effective way to grow your business. Here are 5 top reasons why you should be using email marketing in your business! Did you know emails are more likely to be opened and seen compared to social media posts? While each source of …
Facebook ads are a great way to get your message out there, but what good is an ad if it doesn’t convert? Imagine that you have just been handed the keys to a brand new car for a minute. There is one catch, however. You can’t drive it until you figure out how to get …
Instagram Bios is an essential factor for your business Instagram profile. It may seem challenging to know what it should hold, especially considering you only have 150 characters to summarize what your business is all about. Some business neglects their Instagram bio because they fail to see the importance. It can often set the stage …
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Want to take that next step with your marketing but not sure exactly how to do it? Let’s talk about which Facebook ads are the most effective for your goals! There is a lot of a grey area here because your goals might be different from someone else’s. If you want to create an ad …
Today, I want to give you insight into writing your best Facebook ads with some hints about copywriting. We have all seen ads in our Facebook feed and understand that certain ones stop our scroll, while others never captivate us long enough to pause. What is it that makes us stop and give a few …
If you’re like me, then your workday is full of constant distractions. Emails pop up and “ding” to distract you from the task at hand. It’s hard to stay focused at times when there are so many things vying for your attention. However, I’ve found several apps that have helped me be more efficient at …
One of the most critical skills needed for an effective sales process is the ability to build rapport. Rapport is sometimes the most challenging part of the sales process, yet it is the first thing you must establish. Everyone seems to have a different way of doing this, but some “golden rules” should be adhered …
One of the latest additions to Instagram is Reels. Instagram reels allow users to create 15-second videos and share them within an easily discoverable feed within the app. The primary benefit of Reels is brand awareness. It will enable your content to be seen on the Explore page and an endless feed of Reels. When …