Introduced Google Ads to a Subscription Box Store and added 15% additional revenue in 6 months

Google Ad Spend


Additional Revenue (1st Payment)


Revenue Growth from Google


Note: respecting our client's wish, this case study refrains from mentioning the brand name.

Their Goal - What They Wanted

With Facebook as the only digital channel and the pending data loss from iOS14.5 and lower than desired average order values the client was looking to introduce Google Ads as an additional, measurable advertising channel. Additionally, a new website was built, integrated with Cratejoy and we needed to solve some major issues in Mailchimp to allow better retargeting segmentation and insights in Mailchimp from customers purchasing

Summary - What We Achieved

Navigating the introduction of modeled data and the loss of accurate reporting in Facebook we were able to assist with introducing a broader view reporting and couple that with better purchase reporting in Mailchimp.

Launching Google Ads after the first 6 weeks we saw a good initial conversion rate which allowed us to scale to $7k a month in ad spend and add 15% revenue to the bottom line within 9 months.

During the first 3 months, our team worked closely with the client rebuilding their website, we used WordPress and integrated it with the Cratejoy shopping cart. During this time we also created 7 different landing pages for various ad campaigns as well as for testing copy and promotion variations.

Mailchimp was tricky because of the way it was connected to the online store and while it initially looked like advanced retarget marketing would not be able to be automated we were able to solve this and introduce automated flows, including win-back flows for customers who had canceled subscriptions and contributed to the 16% share of generated revenue.

The Story – How We Did It

  • We built an external reporting sheet to aggregate all omnichannel data from the two paid channel to look at overall marketing efficiency and tested dropping promotional rates from 50% first time purchase to 25% ultimately driving 1st subscription average order values up.
  • A successful website rebuild in WordPress allowed for greater flexibility with design and editing while retaining the Cratejoy functionality.
  • Considerable CRO (Conversion Rate Optimisation) was done throughout the website at the various transactional stages from product to cart and checkout to maximize revenue from existing ad spend.
  • Google ads were introduced into the paid advertising mix and full conversion tracking was achieved using Google Tag Manager and custom javascript to provide a robust Google Ads conversion tracking process.
  • Channels used were Google, Ads, Facebook/Instagram and Email Marketing.

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Client Stories & Case Studies

Chicken Feeder Store

Scaled monthly revenue from $2k to $50k in 3 Months and maintaining a ROAS above 3.5x

Henna Hair Dye

Winning on all fronts with 3.7x ROAS, 30% Revenue Growth & 61% Subscription Growth.

Italian Bistro & Bar Merced

Facing COVID shutdowns, they pivoted their strategy and became profitable enough to sell.

California Burger and Craft Beer Restaurant

Was busier during the pandemic than they ever had been before.

Sail San Diego

Stayed afloat through a global pandemic with a blended 7.13x ROAS on Facebook/IG & Google Ads.

American Dream Gymnastics

Grew from 100 kids to 240 in the first 10 months of a challenging 2021 year.

Slaters 50/50

Promoted curbside and pickup orders as well as filling their outdoor dining areas as restrictions allowed.

Luxury Organic Tea

Retail store went online & grew by over $1.8 million in 12 months with a ROAS consistently above 4x.

Subscription Box

Added an additional 15% Revenue to the bottom line by introducing Google ads as an additional paid channel.

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