Note: respecting our client's wish, this case study refrains from mentioning the brand name.
Their Goal - What They Wanted
With low onsite conversions and poor repeat customer purchases from subscriptions, the goal from the client was to increase website conversions, increase subscriptions and drive a more efficient new customer acquisition campaign to increase overall revenue by a minimum of 50%.
Summary - What We Achieved
Launching at the beginning of Q4 we were able to quickly drive new customer acquisition and increase lifetime value by increasing subscription revenue by over 60% which contributed to an overall revenue growth of more than 80%.
The Story – How We Did It
- We took an omnichannel approach to drive customer acquisition and increase lifetime value as well as drive subscription revenue.
- Channels used were Google, Ads, Facebook/Instagram and Email Marketing.
- Considerable CRO (Conversion Rate Optimisation) was done throughout the website at the various transactional stages from product to cart and checkout to maximize revenue from existing ad spend.
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