Note: respecting our client's wish, this case study refrains from mentioning the brand name.
Their Goal - What They Wanted
This luxury, organic tea brand, had a goal of doubling their monthly revenue from $25k to $50k per month within 12 months.
Summary - What We Achieved
Within 3 months we reached exceeded their 12-month goal of $50k reaching $80k per month, and at the 12-month mark had exceeded $200k in monthly revenue while maintaining a healthy return on ad spend (ROAS) of over 4X across both Google and Facebook advertising channels and an MER (Marketing Efficiency Rate) of 5.62X
The Story – How We Did It
- We tested messaging, mixed with video, static creative, and product-centric campaigns for new client acquisition using Facebook, Instagram, and Google.
- Created strong retargeting campaigns including cart abandonment to increase conversion rates by 65%.
- Managed remarketing campaigns, also in conjunction with their email marketing to help increase the returning customer rate to 30%.
- Launched Google Shopping campaign going into Q3
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