What type of content should you be posting on social media? One of the most important things you can do to market your business is to post consistently on your social media platforms. Why? Using social media helps you build brand awareness, engage with current customers and increase your customer base. Small businesses are supported …
Left image text heavy at 72% and right image at 16% with a nice image that awakens emotions 😉 If you decide to promote or boost a post on Facebook (I totally think you should do) so you can reach your target market, then you need to create graphics that have less than 20% text. First …
20% Rule for Facebook advertisement & how to overcome it easily! Read More »
The ultimate goal is it to emotionally connect with your customers because once this connection is established I promise these customers will be loyal and will help to strengthen your brand. A major part when it comes to standing out in the market and differentiating you from others is to humanize your brand, yes you …
Since seeing 22-year-old fashion blogger making $22,000 per Instagram Post (see the article via The Edge here: http://bit.ly/1W7nUDX) you should have noticed that there is real value in Social Media Platforms and in the utilisation of these channels,not just for personal use but moreover to become recognised as a credible and profitable brand. With the …
How to get more followers on Social Media Platforms Read More »
Working in Marketing involves using graphics, photographs and illustrations to make your content more fun and moreover to make your marketing efforts stand out and be recognised on the market. Lately I have been noticing more discussion around content sharing and the implications that are involved around sharing photos and content that isn’t your own. …
Using Social Media is a must in today’s competitive market place we know that, it allows you to stay in touch with your customers and potential new customers as well as help you develop a unique voice. But let me tell you why trying to be active on all social media accounts can be harmful …
Less is More – Why you don’t have to be on every Social Media Platform Read More »
Hashtags have become a prominent part of today’s technology and social media driven culture, it’s globally recognized and was added to the oxford dictionary in 2010 (#famous). It is therefore surprising to me that many businesses still don’t know how to use them or refuse to use them. It seems like people are split between …
Before you can delve fully into using LinkedIn as a business, you need to master LinkedIn as an individual user. While many people have an account, their profile is often incomplete, making it essentially useless. You might even say the only thing worse than not having a profile is having an incomplete one. Thus, assuming …
10 Tips to Complete your Linkedin Profile like an AllStar Read More »
First of all what is the Octopus Effect? Imagine an Octopus trying to juggle 10 different tasks at the same time, this is how many business owners spend every day and now we add managing a social media account or two into the mix. As a social media manager I know how overwhelming managing accounts …
How to avoid the ‘Octopus Effect’ in Social Media Read More »
“I found it on Pinterest” or “just look it up on Pinterest” We’ve all heard these sentences from colleagues, friends and family before, or you’ve read about it on blogs and you’ve been hooked on it ever since discovering the DIY sections, recipes ideas and cute baby elephant photos. I know it’s magical and we …
