In the restaurant industry, running events is a common marking practice. It may be a particular special (“Half-off on all dinner meals”), on a specific date (St. Patrick’s Day or even Taco Tuesday), or follow a particular theme (Luau). No matter what event it is, the main goal is to get more people into your …
Why You Should Run Event Ads for Your Restaurant Read More »
The marketing landscape is constantly evolving, and simply having a website is no longer enough for a business. To stand out from your competitors, you must create an organized campaign that considers every aspect of digital marketing. We know public relations (or PR, as most people know it) may not be the first thing that …
How to Harness the Power of PR for Your Digital Marketing Campaigns Read More »
The saying “A picture is worth a thousand words” is never more true than when it comes to marketing. Whether creating a design for social media posts, a display Google ads campaign, or an email, your creative speaks volumes. A creative, in this case, is an image, video, or GIF, and it is the first …
How To Make Scroll-Stopping Restaurant Ads With Captivating Creatives Read More »
The times will change, and the topics will vary, but the one thing you can always count on is your business getting spam reviews. The advancement of the internet and technology has brought incredible benefits to businesses. Through the internet and social media, we can connect with, and advertise to, anyone with an internet connection. …
Summer is a season of rest, relaxation, and fun. With school out, it’s the perfect time for kids to kick back and enjoy some much-deserved downtime. No wonder kids get so excited about it! And, for business owners, it can be an equally exciting time. Many parents are eager to get kids out of the …
As an advertising professional who has been around for quite some time, I have worked with, coached, and presented to thousands of business owners about the various ways to best market their business. The one thing that frustrates me is the hesitancy in talking to an agency about marketing, and I get it. So many …
Do Your Own Marketing and Advertising or Hire Someone to do it for You Read More »
Advertisers and marketers flock to Google to find their target audience. Google gives you access to a massive audience looking for the products and services you offer. It also gives you the ability to target these customers specifically with your advertising. You can use Google Ads to reach the right customers for your small business. …
How to Use Google Ads To Reach The Right Customers For Your Small Business Read More »
It’s been a while since you last did a thorough check-up on your digital marketing strategy. It’s time to get back on track, isn’t it? A good strategy is the backbone of any successful digital marketing campaign. If you’ve been following the same set of strategies, content, and tactics for quite some time now, it’s …
Spring Clean Your Digital Marketing Strategy – A Checklist of Things to Do Read More »
Here is some promising information available around this missing iOS opted-out data in our Facebook accounts. If you have, and you should have, setup your Prioritized Events in the Aggregated Event Management tab that you can find in events manager next to the Pixel/Conversions API tab, then you will likely have started seeing event data …
Are You Missing Data from Your Facebook Ads Manager? Read More »
WHAT IS ADVERTISING? WHY DOES FACEBOOK WORK? WHAT SHOULD YOU MEASURE? Tip: Want to skip straight to the video? Scroll down the page 🙂 I like to define The GOAL OF ADVERTISING as a way to reach people most likely to pay for a company’s products or services and entice them to buy and Facebook …
What Is Advertising and Why Does Facebook & Instagram Work Read More »
