Have you ever stepped into a business and instantly felt like you belonged there? Maybe you were greeted quickly upon entering the establishment with friendly faces welcoming you, or someone offered a helping hand to assist you with what you came in for? No matter what it was, that business gave you an excellent customer …
As an advertising professional who has been around for quite some time, I have worked with, coached, and presented to thousands of business owners about the various ways to best market their business. The one thing that frustrates me is the hesitancy in talking to an agency about marketing, and I get it. So many …
Do Your Own Marketing and Advertising or Hire Someone to do it for You Read More »
We all know that the global pandemic hit small businesses across the world very hard, and as a small agency of 16 amazing people, we were faced with critical decisions on how to pivot our business quickly as this major crises, from forced business closures, had the potential to result in a significant loss of …
How We Pivoted During The Pandemic By Helping Business Owners Pivot. Read More »
We all understand the power of having a great reputation has on our businesses and whether people will do business so how does that translate digitally into the online reviews? Everything revolves around your online reviews, from new customers deciding whether they will give your restaurant a shot which we all know about, as well …
The ultimate goal is it to emotionally connect with your customers because once this connection is established I promise these customers will be loyal and will help to strengthen your brand. A major part when it comes to standing out in the market and differentiating you from others is to humanize your brand, yes you …
I remember about 5 years ago I posted my first vintage food photo on Instagram and I was so excited about it. Back then nobody knew what I was talking about when I tried to share my experience (I got 3 likes for my first photo, Wohoo Go me!). Today, Social Media is everywhere and …
4 Reasons why you should consider Social Media for your business Read More »
“Your Brand is not your Logo It is everything you are in the eyes of your customers” @russellmasters Regardless of where and how you embrace your brand outside of the pages of your website you can be assured that people are likely talking about your business in areas other than your website. Whether it’s a post on …
Hashtags have become a prominent part of today’s technology and social media driven culture, it’s globally recognized and was added to the oxford dictionary in 2010 (#famous). It is therefore surprising to me that many businesses still don’t know how to use them or refuse to use them. It seems like people are split between …
Before you can delve fully into using LinkedIn as a business, you need to master LinkedIn as an individual user. While many people have an account, their profile is often incomplete, making it essentially useless. You might even say the only thing worse than not having a profile is having an incomplete one. Thus, assuming …
10 Tips to Complete your Linkedin Profile like an AllStar Read More »
You might be offering one of the greatest products in the world, but unless your customers and consumers know about it, you won’t be able to make a transaction. One of the most important tasks for any business owner is it to create brand awareness for their product. The below image indicates the different available …
