In the restaurant industry, running events is a common marking practice. It may be a particular special (“Half-off on all dinner meals”), on a specific date (St. Patrick’s Day or even Taco Tuesday), or follow a particular theme (Luau). No matter what event it is, the main goal is to get more people into your …
Why You Should Run Event Ads for Your Restaurant Read More »
The marketing landscape is constantly evolving, and simply having a website is no longer enough for a business. To stand out from your competitors, you must create an organized campaign that considers every aspect of digital marketing. We know public relations (or PR, as most people know it) may not be the first thing that …
How to Harness the Power of PR for Your Digital Marketing Campaigns Read More »
The saying “A picture is worth a thousand words” is never more true than when it comes to marketing. Whether creating a design for social media posts, a display Google ads campaign, or an email, your creative speaks volumes. A creative, in this case, is an image, video, or GIF, and it is the first …
How To Make Scroll-Stopping Restaurant Ads With Captivating Creatives Read More »
The times will change, and the topics will vary, but the one thing you can always count on is your business getting spam reviews. The advancement of the internet and technology has brought incredible benefits to businesses. Through the internet and social media, we can connect with, and advertise to, anyone with an internet connection. …
Summer is a season of rest, relaxation, and fun. With school out, it’s the perfect time for kids to kick back and enjoy some much-deserved downtime. No wonder kids get so excited about it! And, for business owners, it can be an equally exciting time. Many parents are eager to get kids out of the …
As an advertising professional who has been around for quite some time, I have worked with, coached, and presented to thousands of business owners about the various ways to best market their business. The one thing that frustrates me is the hesitancy in talking to an agency about marketing, and I get it. So many …
Do Your Own Marketing and Advertising or Hire Someone to do it for You Read More »
Ever heard someone say “If it’s not on Facebook, it’s not real” while this statement is quit harsh and almost unbelievable, I do believe that there is some truth behind this statement, especially when it comes to showcasing your brand and business. With over 800 million people actively using Facebook everyday, it’s become a critical component …
If you decide to promote or boost a post on Facebook (I totally think you should do) so you can reach your target market, then you need to create graphics that have less than 20% text. First I thought what a stupid idea, 20% is not enough to gain enough attention for my marketing purposes. But …
20% Rule for Facebook advertisement & how to overcome it easily! Read More »
Left image text heavy at 72% and right image at 16% with a nice image that awakens emotions 😉 If you decide to promote or boost a post on Facebook (I totally think you should do) so you can reach your target market, then you need to create graphics that have less than 20% text. First …
20% Rule for Facebook advertisement & how to overcome it easily! Read More »
I remember about 5 years ago I posted my first vintage food photo on Instagram and I was so excited about it. Back then nobody knew what I was talking about when I tried to share my experience (I got 3 likes for my first photo, Wohoo Go me!). Today, Social Media is everywhere and …
4 Reasons why you should consider Social Media for your business Read More »
