There is a version of this story that plays out in gymnastics clubs and cheer gyms all across the country every single season. A talented kid joins the program. They love it. They thrive. Their coach can see real potential. And then quietly, without drama or complaint, they stop showing up. Not because they fell
We just got back from USAG Congress, and we made a point of asking as many gymnastics coaches and club owners as we could the same question: what’s the most frustrating part of running trials? We expected a dozen different answers. We got one, over and over. “I hate when a trial kid gets dropped
The Trial Class Mistake That’s Quietly Costing Your Gym Enrollments Read More »
In 1991, Mimi Phene-McKellar rented 1,000 square feet of community space three days a week, set up equipment she had mostly built herself, and started teaching gymnastics to 10 kids while sharing the room with a jazzercise class. She had $470 to her name and no business plan. Thirty years later, she owns her building
5 of the Biggest Lessons Learned from 30 Years of Owning a Gymnastics Gym Read More »
Let’s talk about one of the biggest frustrations activity center owners face—whether you’re running a gymnastics gym, swim school, cheer gym, or dance studio: “I just can’t find good staff who stay.” We’ve heard it from hundreds of owners across the country: “No one wants to work part-time anymore.” “Teens aren’t as reliable, and leave
How to Find (and Keep) Great Staff at Your Kids Activity Center Read More »
Hey there, gymnastics gym owners! If you’re here, you probably feel like your gym might be a little stuck. Think of it as being caught in quicksand but with a hand that’s ready to pull you out. Worry not because we’re here with a straightforward guide to get your gym growing again, and it’s easier
The No-Nonsense 3-Step Solution to Unstick Your Gymnastics Club Read More »
The Problem: Stagnation and Ineffective Marketing Strategies If you feel like you’ve tried every trick in the book for boosting your enrollments and still coming up short, struggling with stagnant growth and ineffective marketing strategies, and the last time you had a relaxing break was when Friends was still airing new episodes… Then YOU, my
Transform Your Business with Our Marketing Mastery Read More »
One of the biggest problems that gyms face is getting caught in a rut. Through our experience, we found that this rut is due to a mixture of problems with, one, staffing, two, how much you’re charging per class, and three, enrollment numbers. The Problem Having worked with numerous clients, we’ve discovered that by tackling
Unstick Your Gymnastics Club Growth: A Three-step Solution Read More »
As an owner of a kids activity center, you understand the importance of high-quality photos in showcasing your facility and attracting new visitors. But what makes a great photo for a kids activity center? In this blog post, we’ll provide you with valuable tips to help you capture stunning images that highlight the fun and
Photography Tips for Capturing the Magic of Kids Activity Centers Read More »
As the owner of a gymnastics club, you know that engaging and sustaining relationships with your audiences is key to driving brand loyalty. Social media marketing has become an essential tool for connecting with existing customers and attracting new ones. With Instagram’s story feature, you can create compelling content to push people further down the
How to Use Instagram Stories To Engage Your Audience as A Gymnastics Club Read More »
Are you looking for ways to give your gymnastics club a competitive edge? Content creation is the key to increasing visibility and building an active, engaged community around your business. Developing effective content that resonates with potential customers can be challenging, but with the right tools and strategies in hand, you can make sure your
Best Hacks for Creating Content for Your Gymnastics Club Read More »
