Top 5 Social Media Platforms to Market Your Local Business in 2023

Are you a local business owner who is looking to expand your marketing efforts by advertising on social media? With an overwhelming number of platforms available, navigating through the nuances of each one can be daunting. But not to worry – we are here to help guide you and provide some tips for understanding which channels are best for local businesses like yours. Read on for our insights into the major social media platforms and what they have to offer!

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Analysis of the Targeted Audience of the Best Social Media Platforms for Local Businesses

Before jumping into the pool of Reels and Shorts, let’s understand which platforms your target audience is using and analyze the top five social media platforms for their audience demographics.

  1. Facebook has the largest user base being between the ages of 25-34. However, there are significant numbers of users in other age groups, including those over 65. Facebook is also popular among women, with 77% of female internet users having a Facebook account. This social media platform is inclined towards entertainment, news, and lifestyle-related interests.
  2. Instagram‘s audience skews younger, with the majority of users being between the ages of 18-35. It’s popular among both men and women, but women make up a slightly larger percentage of the user base. Instagram is particularly useful for businesses that sell visually appealing products or services and target a younger demographic.
  3. Twitter has users who are predominantly interested in news, politics, and sports. With the number of daily active users being around 187 million, this micro-blogging site is an excellent platform for businesses that aim to interact with audiences interested in said topics.
  4. LinkedIn is a business-oriented platform that attracts users above 30 years old. It is an excellent platform for B2B businesses that aim to establish their presence, network and generate leads.
  5. TikTok is the newest social media platform that netizens are latching onto. Dominated by Generation Z, comprising 60% of all users, TikTok is an excellent platform to reach out to young audiences through videos, challenges, and hashtags.

How to Choose the Right Social Media Platform for Your Business?

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From Facebook to Instagram and everything in between, there are so many different ways to reach potential customers online. When it comes to selecting which platform is right for you, you should consider the above-mentioned demographic of your target audience as well as the kind of content that best engages them. Moreover, analytics are crucial since they provide insights into what types of posts have driven engagement and conversions. 

Lastly, don’t forget to align all of these factors with your overall brand position, mission, and objectives in order to create an effective social media presence. With careful consideration of each factor, you can optimize your results on any given platform and maximize return on investment from social media marketing efforts.

How Local Businesses Can Benefit from Social Media Platforms?

Social media platforms have proven to be powerful tools for businesses looking to market their products and services. For local businesses, social media can be an invaluable resource to connect with customers and increase brand visibility. How, exactly?


With over 2.8 billion monthly active users, Facebook is undoubtedly the leading social media platform for businesses. It offers various tools, including Pages, Groups, and Ads, to connect local businesses with their audience. You can create a Facebook Page to showcase your products and services or join local Facebook Groups to network with other businesses and potential customers. 


Instagram is another popular platform for visual marketing with over 1 billion monthly active users. It is an ideal platform for visually-driven businesses and allows you to showcase your products/services through photos and videos. You can create an Instagram Business account to showcase your products or services, connect with your audience through stories, and use hashtags to increase your reach. Instagram also offers advertising options, including Stories Ads, Feed Ads, and Reels Ads, to promote your business to your target audience.


Twitter, with its 330 million monthly active users, is a fast-paced social media platform that allows businesses to connect with customers in real-time. With its short-form content, Twitter is perfect for sharing updates, images, and quick tips related to your business. It also offers advertising opportunities that can help you increase the visibility of your tweets.


LinkedIn, with its 740 million members, is a professional social media platform that can be used by local businesses to establish their brand authority and build a professional network. You can create a LinkedIn Company Page to showcase your business, post updates, and engage with your audience. Join LinkedIn Groups to connect with other professionals in your industry and share knowledge. LinkedIn also offers advertising options, including Sponsored Content, Sponsored InMail, and Display Ads.


Social media is an invaluable asset for businesses of all sizes. Whether you’re a small business owner just starting out or an established local business, taking advantage of the different social media platforms can make a huge difference in growing your business. 

The key takeaway is that different social media platforms have unique audiences with specific interests and demographics. Understanding your target audience is essential to figure which social media platform to be present on to achieve maximum reach and engagement. Move on to these platforms with a clear-cut strategy to connect with your audience and make the most of your business’s online presence.

How to succeed when utilizing the various social media platforms available today?

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