Russell Masters

You are busy wearing multiple hats while running your gymnastics club, and the last thing you probably want to spend your time on is public relations (PR). However, reputation management – which is really what PR is – is essential for the success of any business. It’s not just about getting your name out there […]

Did you know that your brand reputation could make or break your company? According to a recent report, 88% of consumers say they wouldn’t buy from a company they didn’t trust. So if your brand has a bad reputation, you’re not likely to see any new customers. On the other hand, if your brand has an excellent

An industry report from Social Media Examiner found Facebook continues to dominate as the most-used social platform for B2B and B2C marketing. Despite continued user decline over the years, Facebook remains a top marketing channel for business owners. The same report shows that over 6 million businesses use Facebook ads to reach their target audiences.

Public Relations is an important factor in the success of any business. The ultimate goal of public relations is to create awareness of your brand and generate interest from the target market. Public Relations KPIs can help you measure your effectiveness when communicating with your audience and society at large. But what are KPIs? How