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How to get more followers on Social Media Platforms

By Russell Masters | November 7, 2015

Since seeing 22-year-old fashion blogger making $22,000 per Instagram Post (see the article via The Edge here: http://bit.ly/1W7nUDX) you should have noticed that there is real value in Social Media Platforms and in the utilisation of these channels,not just for personal use but moreover to become recognised as a credible and profitable brand. With the […]

Does your brand hold up in an online world?

By Russell Masters | November 7, 2015

“Your Brand is not your Logo It is everything you are in the eyes of your customers” @russellmasters Regardless of where and how you embrace your brand outside of the pages of your website you can be assured that people are likely talking about your business in areas other than your website. Whether it’s a post on […]

Is sharing the new stealing?

By Russell Masters | October 7, 2015

Working in Marketing involves using graphics, photographs and illustrations to make your content more fun and moreover to make your marketing efforts stand out and be recognised on the market. Lately I have been noticing more discussion around content sharing and the implications that are involved around sharing photos and content that isn’t your own. […]

Social Media Hacks with Larry Kim

By Russell Masters | September 22, 2015

I recently travelled to Boston to the annual Inbound 2015 conference; the world’s most remarkable Marketing and Sales conference. As promised here is some Social Media Hacks by the one and only Larry Kim. With the focus of SEO being around brand marketing rather than website marketing I think that done right therein a legitimate […]

Less is More – Why you don’t have to be on every Social Media Platform

By Russell Masters | August 21, 2015

Using Social Media is a must in today’s competitive market place we know that, it allows you to stay in touch with your customers and potential new customers as well as help you develop a unique voice. But let me tell you why trying to be active on all social media accounts can be harmful […]

A couple of tips 'n' tricks with MailChimp

By Russell Masters | August 14, 2015

We use MailChimp at MarketingFuel both internally as well as for the majority of our clients so we often find ourselves being asked the inevitable “how do you…” questions. This weeks post is about a couple of our more common questions, because if they are asking it you might be wondering as well. Q Where […]

# I like Hashtags – they look like waffles

By Russell Masters | August 4, 2015

Hashtags have become a prominent part of today’s technology and social media driven culture, it’s globally recognized and was added to the oxford dictionary in 2010 (#famous). It is therefore surprising to me that many businesses still don’t know how to use them or refuse to use them. It seems like people are split between […]

10 Tips to Complete your Linkedin Profile like an AllStar

By Russell Masters | July 28, 2015

Before you can delve fully into using LinkedIn as a business, you need to master LinkedIn as an individual user. While many people have an account, their profile is often incomplete, making it essentially useless. You might even say the only thing worse than not having a profile is having an incomplete one. Thus, assuming […]

How to avoid the ‘Octopus Effect’ in Social Media

By Russell Masters | July 22, 2015

First of all what is the Octopus Effect? Imagine an Octopus trying to juggle 10 different tasks at the same time, this is how many business owners spend every day and now we add managing a social media account or two into the mix. As a social media manager I know how overwhelming managing accounts […]

Are you feeling lucky punk – A business owners guide to SEO 101

By Russell Masters | July 6, 2015

Search Engine Optimsation (SEO) – A keyword that conjures many emotions among business owners, “It’s expensive, I get spammed a lot about it, It’s way beyond me, Cost vs ROI is out of whack” and so on and so on. Don’t get me wrong, SEO has become a very technical field which can require a […]

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