In 1971 Ray Tomlinson sent the first email and a tremendous amount of emails later we can all recall that addictive “You’ve got mail.” sound. It’s one of those pieces of internet history we will never forget. In today’s fast paced and social media driven environment where Tweets, Likes, Shares & Follows are just part […]
Email Marketing – How to send Killer Emails! Read More »
This blogpost will walk you through, step by step, on how you can gain a loyal and engaging following base on Instagram. As many of you maybe know I am obsessed with Instagram and gained over 7k followers within a year on my @serendipity.ave Instagram account. This post will give you 6 never shared Tips on how
6 Tips on how to build an engaging following on Instagram Read More »
If you decide to promote or boost a post on Facebook (I totally think you should do) so you can reach your target market, then you need to create graphics that have less than 20% text. First I thought what a stupid idea, 20% is not enough to gain enough attention for my marketing purposes. But
20% Rule for Facebook advertisement & how to overcome it easily! Read More »
Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. Google has over 1.2 billion unique users per month, source Google 😉 This makes it an amazing marketing platform
How to create a Google Business Listing Read More »
Let’s take a moment to talk about personas and why you need to develop buying personas for your business. Imagine you are wanting to catch a fish. What would you do? Simply get a rod and place it in the middle of the ocean? If you are lucky you might catch a fish but it’s
Personas for your business – Why you need them Read More »
Snapchat is a mobile app that allows you to take photos or videos, so called “snaps” to send to your friends and share with your followers. You are able to add fun filters and messaging to your snaps and a snap can be viewed for up to 10 seconds (this can be adjusted to less
Snapchat for business Read More »
Left image text heavy at 72% and right image at 16% with a nice image that awakens emotions 😉 If you decide to promote or boost a post on Facebook (I totally think you should do) so you can reach your target market, then you need to create graphics that have less than 20% text. First
20% Rule for Facebook advertisement & how to overcome it easily! Read More »
The ultimate goal is it to emotionally connect with your customers because once this connection is established I promise these customers will be loyal and will help to strengthen your brand. A major part when it comes to standing out in the market and differentiating you from others is to humanize your brand, yes you
4 Ways to humanize your brand and why Read More »
I am going to open this post with “If you are not connecting with your customers and leads via email marketing you probably should be” However this is not the vein of topic for this post, this post is about the drop in your gut you might experience when your email newsletter stats come back
Ps. I've unsubscribed but I still love you Read More »
I remember about 5 years ago I posted my first vintage food photo on Instagram and I was so excited about it. Back then nobody knew what I was talking about when I tried to share my experience (I got 3 likes for my first photo, Wohoo Go me!). Today, Social Media is everywhere and
4 Reasons why you should consider Social Media for your business Read More »
