Articles – Page 2 – The Small Business Champions

How to Use Google Ads To Reach The Right Customers For Your Small Business

Advertising, Articles, Gymnastics Marketing, Marketing, Restaurant Marketing / By Russell Masters

Advertisers and marketers flock to Google to find their target audience. Google gives you access to a massive audience looking for the products and services you offer. It also gives you the ability to target these customers specifically with your advertising. You can use Google Ads to reach the right customers for your small business. […]

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Spring Clean Your Digital Marketing Strategy – A Checklist of Things to Do

Advertising, Articles, Gymnastics Marketing, Loves Marketing, Marketing, Restaurant Marketing / By Russell Masters

It’s been a while since you last did a thorough check-up on your digital marketing strategy. It’s time to get back on track, isn’t it? A good strategy is the backbone of any successful digital marketing campaign. If you’ve been following the same set of strategies, content, and tactics for quite some time now, it’s

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The Power of Social Media

Articles / By Natalie Gleave

Studies show 70-80% of people research a company online through their website and social media platforms before visiting the business or committing to them. Let’s say a potential customer pulls up your social media platforms right now- What are they thinking? I challenge you to put yourself in their shoes and go through your social

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Using “Call Now” in a Facebook Campaign to Drive Calls to Your Restaurant

Articles, Restaurant Marketing / By Russell Masters

Sometimes you don’t want to send someone to your website but just want to increase the number of phone reservations you get in your restaurant right? Facebook now has two options for adding a “Call Now” button to your Facebook ads. Using Reach objective and a Call Now CTA Using Traffic objective and Phone Call

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Website Layout Tips

Articles / By Russell Masters

Depending on the type of business that you run, there are a few things I would suggest to have on your website as static content (AKA – stuff that’s always in the same place). For Local Business If you need people to come to your location to purchase services or products, I would highly recommend

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The 3 Numbers You Need to Know as an eCommerce Business Owner

Articles / By Russell Masters

As an eCommerce business owner, you have a lot to digest when it comes to determining what actions you need to take or where to focus in order to ensure your business is profitable. There are countless numbers you likely are seeing in all of your dashboards, where should you start? We pulled out three

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4 Tips To Beat Your Competition in Google Local Search

Articles, SEO / By Russell Masters

Before we dive in, let’s talk about “what is Local Search in Google, and how is it different from a normal search?” This is best answered with an example. You’re out and about and start getting hungry, you pull out your phone and type in “restaurants” Whether or not you added near me and your

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Social Media Content

Articles / By Natalie Gleave

What type of content should you be posting on social media? One of the most important things you can do to market your business is to post consistently on your social media platforms. Why? Using social media helps you build brand awareness, engage with current customers and increase your customer base. Small businesses are supported

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What Is Your Customers “Why”?

Articles / By Jessica Gleave

What is your customers “why”? And how do you apply that in your marketing? As a gymnastics club, you hold a specific place in your community, offering parents something very important to them. A chance for their kids to not only be physically active but also make friends, grow their confidence, and inspire them to

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Why Colors Are Important To Your Website

Articles / By Russell Masters

Have you ever visited a website and thought, “wow, this is nice, I feel comfortable!” I know I have experienced that. Then I go back to my own site and I sigh, wishing that I knew what to do to get that feel that I’m looking for. You know the one, where you’re there and it’s just

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