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6 Tips on how to build an engaging following on Instagram

By Russell Masters | September 20, 2016

This blogpost will walk you through, step by step, on how you can gain a loyal and engaging following base on Instagram. As many of you maybe know I am obsessed with Instagram and gained over 7k followers within a year on my @serendipity.ave Instagram account. This post will give you 6 never shared Tips on how […]

20% Rule for Facebook advertisement & how to overcome it easily!

By Russell Masters | September 20, 2016

If you decide to promote or boost a post on Facebook (I totally think you should do) so you can reach your target market, then you need to create graphics that have less than 20% text. First I thought what a stupid idea, 20% is not enough to gain enough attention for my marketing purposes. But […]

How to create a Google Business Listing

By Russell Masters | September 20, 2016

Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. Google has over 1.2 billion unique users per month, source Google 😉 This makes it an amazing marketing platform […]

Personas for your business – Why you need them

By Russell Masters | September 20, 2016

Let’s take a moment to talk about personas and why you need to develop buying personas for your business. Imagine you are wanting to catch a fish. What would you do? Simply get a rod and place it in the middle of the ocean? If you are lucky you might catch a fish but it’s […]

Snapchat for business

By Russell Masters | September 20, 2016

Snapchat is a mobile app that allows you to take photos or videos, so called “snaps” to send to your friends and share with your followers. You are able to add fun filters and messaging to your snaps and a snap can be viewed for up to 10 seconds (this can be adjusted to less […]

20% Rule for Facebook advertisement & how to overcome it easily!

By Russell Masters | January 17, 2016

Left image text heavy at 72% and right image at 16% with a nice image that awakens emotions 😉 If you decide to promote or boost a post on Facebook (I totally think you should do) so you can reach your target market, then you need to create graphics that have less than 20% text. First […]

4 Ways to humanize your brand and why

By Russell Masters | January 12, 2016

The ultimate goal is it to emotionally connect with your customers because once this connection is established I promise these customers will be loyal and will help to strengthen your brand. A major part when it comes to standing out in the market and differentiating you from others is to humanize your brand, yes you […]

Ps. I've unsubscribed but I still love you

By Russell Masters | December 22, 2015

I am going to open this post with “If you are not connecting with your customers and leads via email marketing you probably should be” However this is not the vein of topic for this post, this post is about the drop in your gut you might experience when your email newsletter stats come back […]

4 Reasons why you should consider Social Media for your business

By Russell Masters | December 8, 2015

I remember about 5 years ago I posted my first vintage food photo on Instagram and I was so excited about it. Back then nobody knew what I was talking about when I tried to share my experience (I got 3 likes for my first photo, Wohoo Go me!). Today, Social Media is everywhere and […]

10 Steps to Setup a Great Facebook Page

By Russell Masters | December 1, 2015

Ever heard someone say “If it’s not on Facebook, it’s not real” while this statement is quit harsh and almost unbelievable, I do believe that there is some truth behind this statement, especially when it comes to showcasing your brand and business. With over 800 million people actively using Facebook everyday, it’s become a critical […]

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