Social Media

What Matters More on Social Media: Followers or Engagement?

As a business owner, it can be tempting to focus solely on the number of followers you have on social media. After all, it’s easy to measure and understand how many people are following your account. But is that really the best indicator of success? In reality, engagement rate—or the number of interactions such as […]

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How to Use Retargeting on Facebook for Your Swim School

Have you ever considered using retargeting on Facebook to get more enrollments in your swim school? Retargeting is an effective digital marketing technique that can help you reach prospective customers and keep current students engaged and potentially upsell them. Here’s how to get started with retargeting on Facebook for your swim school: • Identify the

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Social media post

Using Different Types of Posts (Videos, Images, Stories) on Social

One of the best ways to stand out on social media is by experimenting with different types of posts. You’ve heard how TikToks and Reels have taken social media by storm, so if you haven’t tried those yet, you definitely have some catching up to do… but it isn’t hard! The best way to get

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Increasing reach on social media

Encouraging Shares, Likes, Comments, and Reviews on Social Media

Social media is essential to any effective business marketing strategy. Not only can it be used to reach potential customers but also existing customers and fans of the business. Encouraging shares, likes, comments, and reviews from followers can help to broaden your reach even further and create a loyal customer base in the process. Here

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How to Promote Your Swim School on Social Media

Social media is a powerful tool for getting the word out about your swim school. Here are some tips for using social media to advertise your swim school: Showcase testimonials from happy parents, students, and alumni. This can be done through photos, videos, or written posts about how students have benefited from attending your school.

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Kids in a dance class

How to Use Hashtags to Reach a Wider Audience for Your Dance Studio

Hashtags can be a powerful tool for getting your dance studio in front of a wider audience. Here are some tips for using hashtags to help grow your audience: 1. Research Popular Hashtags: Take the time to research popular hashtags within the dance community and see which ones have the most engagement. This can give

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Kids at a dance studio class

Harness the Power of Facebook Ads to Promote Your Dance Studio

As a dance studio owner, you want to make sure your business reaches as many potential customers as possible. One of the most effective ways to do this is through advertising on Facebook. With its massive reach and user-friendly interface, creating and managing ads on Facebook can be a great way to promote your dance

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Girl doing a backbend at a gymnastics club

6 Ways to Increase Your Gymnastics Club Enrollments

Promotion is key when it comes to running a successful gymnastics club. But it’s not just about getting the word out about your services – you also need to offer incentives that will encourage people to join and stay with your club. Here are some strategies for increasing membership at your gym: 1. Offer special

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Why You Should Run Event Ads For Your Gymnastics Club

Why You Should Run Event Ads For Your Gymnastics Club

In the Gymnastics industry, a common marketing tactic is to schedule special events to drive new traffic to your gym or increase involvement among current students. Several different kinds of events work to get people through the doors: a one-time program for holidays or other themed events, an open gym day at the start of

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How to Gain More Media Attention for Your Restaurant

How to Gain More Media Attention for Your Restaurant

Media attention can be hard to come by for restaurants. There are a lot of restaurants out there, and for the general public, it can be tough to keep tabs on them all. Nowadays, everything from blog posts to advertisements has become more fragmented, so your restaurant may have a more challenging time standing out

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