Snapchat for business

By Russell Masters | September 20, 2016

Snapchat is a mobile app that allows you to take photos or videos, so called “snaps” to send to your friends and share with your followers. You are able to add fun filters and messaging to your snaps and a snap can be viewed for up to 10 seconds (this can be adjusted to less…

20% Rule for Facebook advertisement & how to overcome it easily!

By Russell Masters | January 17, 2016

Left image text heavy at 72% and right image at 16% with a nice image that awakens emotions 😉 If you decide to promote or boost a post on Facebook (I totally think you should do) so you can reach your target market, then you need to create graphics that have less than 20% text. First…

4 Ways to humanize your brand and why

By Russell Masters | January 12, 2016

The ultimate goal is it to emotionally connect with your customers because once this connection is established I promise these customers will be loyal and will help to strengthen your brand. A major part when it comes to standing out in the market and differentiating you from others is to humanize your brand, yes you…

Ps. I've unsubscribed but I still love you

By Russell Masters | December 22, 2015

I am going to open this post with “If you are not connecting with your customers and leads via email marketing you probably should be” However this is not the vein of topic for this post, this post is about the drop in your gut you might experience when your email newsletter stats come back…

4 Reasons why you should consider Social Media for your business

By Russell Masters | December 8, 2015

I remember about 5 years ago I posted my first vintage food photo on Instagram and I was so excited about it. Back then nobody knew what I was talking about when I tried to share my experience (I got 3 likes for my first photo, Wohoo Go me!). Today, Social Media is everywhere and…

10 Steps to Setup a Great Facebook Page

By Russell Masters | December 1, 2015

Ever heard someone say “If it’s not on Facebook, it’s not real” while this statement is quit harsh and almost unbelievable, I do believe that there is some truth behind this statement, especially when it comes to showcasing your brand and business. With over 800 million people actively using Facebook everyday, it’s become a critical…

How to get more followers on Social Media Platforms

By Russell Masters | November 7, 2015

Since seeing 22-year-old fashion blogger making $22,000 per Instagram Post (see the article via The Edge here: http://bit.ly/1W7nUDX) you should have noticed that there is real value in Social Media Platforms and in the utilisation of these channels,not just for personal use but moreover to become recognised as a credible and profitable brand. With the…

Does your brand hold up in an online world?

By Russell Masters | November 7, 2015

“Your Brand is not your Logo It is everything you are in the eyes of your customers” @russellmasters Regardless of where and how you embrace your brand outside of the pages of your website you can be assured that people are likely talking about your business in areas other than your website. Whether it’s a post on…

Is sharing the new stealing?

By Russell Masters | October 7, 2015

Working in Marketing involves using graphics, photographs and illustrations to make your content more fun and moreover to make your marketing efforts stand out and be recognised on the market. Lately I have been noticing more discussion around content sharing and the implications that are involved around sharing photos and content that isn’t your own.…

Social Media Hacks with Larry Kim

By Russell Masters | September 22, 2015

I recently travelled to Boston to the annual Inbound 2015 conference; the world’s most remarkable Marketing and Sales conference. As promised here is some Social Media Hacks by the one and only Larry Kim. With the focus of SEO being around brand marketing rather than website marketing I think that done right therein a legitimate…