How We Pivoted During The Pandemic By Helping Business Owners Pivot.

By Russell Masters | October 13, 2020
navigating pandemic

We all know that the global pandemic hit small businesses across the world very hard, and as a small agency of 16 amazing people, we were faced with critical decisions on how to pivot our business quickly as this major crises, from forced business closures, had the potential to result in a significant loss of …

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How to Win in D2C | Build a Brand For Your Top 20% 

By Hannah Harper | October 2, 2020
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As a direct-to-consumer brand, there are a million and one ways you can spend your time (and money) growing your online business. This means it often becomes challenging to know where to start or where you will get the most bang for your buck. The eCommerce world’s modern-day legends often speak about the 80/20 rule; …

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Website Hosting vs. Domain Name Hosting

By Melissa Gamble | September 20, 2020
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Figuring websites can be challenging. Not only do you need to make your website look good, easy to use, and filled with meaningful content, you also have to figure out Hosting!! This is a little more technical and the topic that I want to touch on today.  Website Hosting To have a website, you need …

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Taking Advantage of Facebook Messenger

By Jessica Gleave | September 9, 2020
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There are a ton of marketing platforms to use when starting your advertising. Like Instagram, Facebook, Youtube, Twitter, etc. However, with Facebook marketing, one of the tools we have pushed our clients to use and take advantage of is Messenger.    We live in a day and age where EVERYONE is on their phones. Everyone …

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The Power of Social Media

By Natalie Gleave | August 24, 2020
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Studies show 70-80% of people research a company online through their website and social media platforms before visiting the business or committing to them.  Let’s say a potential customer pulls up your social media platforms right now- What are they thinking? I challenge you to put yourself in their shoes and go through your social …

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Using “Call Now” in a Facebook Campaign to Drive Calls to Your Restaurant

By Russell Masters | August 24, 2020
Driving Phone Calls

Sometimes you don’t want to send someone to your website but just want to increase the number of phone reservations you get in your restaurant right? Facebook now has two options for adding a “Call Now” button to your Facebook ads. Using Reach objective and a Call Now CTA Using Traffic objective and Phone Call …

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How To Schedule Facebook & Instagram Ads for People Nearby Your Restaurant when they’re hungry

By Russell Masters | August 17, 2020
How To SChedule a FB Campaign

When people start getting hungry or thinking about what to have for lunch or dinner then running an ad on Facebook and Instagram timed to reach those who are within a mile of your restaurant immediately before your lunch and or dinner service is a great strategy to get more diners either in the restaurant …

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Online Reviews Are Your Superpower

By Russell Masters | August 2, 2020
Online Reviews ASre Your Superpower

We all understand the power of having a great reputation has on our businesses and whether people will do business so how does that translate digitally into the online reviews? Everything revolves around your online reviews, from new customers deciding whether they will give your restaurant a shot which we all know about, as well …

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Website Layout Tips

By Melissa Gamble | July 27, 2020
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Depending on the type of business that you run, there are a few things I would suggest to have on your website as static content (AKA – stuff that’s always in the same place). For Local Business If you need people to come to your location to purchase services or products, I would highly recommend …

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The 3 Numbers You Need to Know as an eCommerce Business Owner

By Hannah Harper | July 6, 2020
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As an eCommerce business owner, you have a lot to digest when it comes to determining what actions you need to take or where to focus in order to ensure your business is profitable. There are countless numbers you likely are seeing in all of your dashboards, where should you start? We pulled out three …

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