Since seeing 22-year-old fashion blogger making $22,000 per Instagram Post (see the article via The Edge here: http://bit.ly/1W7nUDX) you should have noticed that there is real value in Social Media Platforms and in the utilisation of these channels,not just for personal use but moreover to become recognised as a credible and profitable brand. With the right strategies and management in place, Social Media platforms are a great, and if not necessary, place to showcase your brand on.
Lets be honest, when it comes to Social Media we are all a tad bit obsessed with getting a ‘like’ for our posts and gaining followers and it’s ok to be focused on gaining awareness for your brand and business, in fact its vital! At the end of the day it’s a great feeling to feel connected to same minded people that appreciate your content; and from a business perspective it is important to engage and connect with your customers on a personal level.
Hey! We are all humans that want to be understood, liked and appreciated for what we do, right?
Working as the Social Media Manager at Marketing Fuel and passionate blogger, my day-to-day activities include creating content that engages and awareness for brands and businesses.
I won’t give away all my ‘secrets’ but here are 3 useful tips for you:
1) Be real and be you! People are following you because they like what you do! In order to stand out from the crowd make sure you stay true to who you are as an individual. When it comes to your business make sure you stand within the lines of your brand. It is important that your content is within the “feel, mood & language” of your brand. It is very important to control your brand by only using content that is appropriate and makes sense for your business and brand.
2) Timing is everything (Yes mom was right again!) because there is no point in posting on Social Media when no one is going to see it; it’s like winking to a girl in the dark, you might know you are winking but she does not. The best time to post will depend on the type of business you are in, your target audience and the social media platform you are using. I can help you to determine what times are most effective and most relevant to use for your overall marketing objectives.
3) Test and Try, don’t be afraid to try new things! See what works for you and take note. Insights and analytic tools can help you to determine engagement, reach and overall ‘entertainment factor’ of your posts!
If this all sounds like another language to you don’t worry, I am more than happy to take you through this step by step, just give me a call and we can chat! Good times!