There is a version of this story that plays out in gymnastics clubs and cheer gyms all across the country every single season. A talented kid joins the program. They love it. They thrive. Their coach can see real potential. And then quietly, without drama or complaint, they stop showing up. Not because they fell
We just got back from USAG Congress, and we made a point of asking as many gymnastics coaches and club owners as we could the same question: what’s the most frustrating part of running trials? We expected a dozen different answers. We got one, over and over. “I hate when a trial kid gets dropped
The Trial Class Mistake That’s Quietly Costing Your Gym Enrollments Read More »
We sat down with Ken Harris of Iron Business Solutions. Here is what 20 years of gym ownership and turnaround experience actually looks like. Most gymnastics gym owners are exceptional at gymnastics. They are passionate coaches. They care deeply about the kids in their programs. They have built something real and meaningful in their communities.
In 1991, Mimi Phene-McKellar rented 1,000 square feet of community space three days a week, set up equipment she had mostly built herself, and started teaching gymnastics to 10 kids while sharing the room with a jazzercise class. She had $470 to her name and no business plan. Thirty years later, she owns her building
5 of the Biggest Lessons Learned from 30 Years of Owning a Gymnastics Gym Read More »
Running a kids activity center is hectic. You’re managing classes, staff, and parents while trying to keep enrollments steady. If you think showing up on Google organically is enough, think again. Paid Google Ads let you reach parents actively searching for programs right now, get in front of them at the exact moment they’re looking
Running a kids activity center can be chaotic. You’re managing classes, staff, and parents, and trying to keep enrollments steady. Relying solely on referrals or organic social posts means growth is unpredictable. Facebook ads give you the ability to reach local parents who are actively scrolling, make it easy for them to sign up, and
Facebook Ads for Gymnastics, Dance, and Cheer: How to Launch Your First Ad in 10 Minutes Read More »
Running a kids activity center is exhausting. You’re juggling classes, staff, operations, and trying to keep parents happy. The last thing you want is to constantly chase new enrollments with random tactics that may or may not work. That’s why we developed the Amplify Method, a simple, repeatable strategy for gymnastics gyms, dance studios, and
Marketing for Gymnastics, Dance, and Cheer: The Amplify Method That Actually Works Read More »
You know how word of mouth has always been the bread and butter for gyms, swim schools, dance studios, and cheer programs? That’s still true. But relying on referrals alone in 2025 is like still running your business off a flip phone. It technically works… but you’re leaving a TON of opportunity on the table.
5 Reasons Paid Marketing is a MUST for Kids Activity Centers Read More »
Getting someone to try a class is tough enough. But keeping them long-term? That’s where the real momentum comes from. Most activity centers focus so much on enrollment numbers that they forget what turns a parent from “we’ll try it” to “we tell everyone about this place.” It’s not just about the class. It’s about
How to Create Experiences That Keep Families Coming Back Read More »
The word “marketing” makes a lot of activity center owners cringe. It sounds expensive. Complicated. Like it belongs to influencers or big chains, not small local businesses. But here’s the thing: marketing is just how you communicate. It’s how you stay top of mind. It’s how you reach the family who just moved in last
Marketing Isn’t a Luxury. It’s How You Communicate with your Community. Read More »
