Which Social Platform is Right For Your Brand?

We know how crazy everyday life can get when operating a small business; you don’t have time to be on all the social media platforms and managing everyone. This is why it is essential to pick and choose the platforms that work and produce results for your business! To make it easier for you, we’re going to break down each of the top social media platforms! Before we dive in, it’s essential to ask yourself two things. 

  1. Who is my ideal customer? What kind of people am I targeting? Are they male/ female? Young/ old? What are their interests?
  2. What are my goals? Do I want to focus on driving brand awareness? Do I want to focus on sales? Both?

Now it’s time to look at each social media platform, its audiences, and what people use them to achieve. 


YouTube is one of the largest platforms, with over 2 billion users! Did you know over 79% percent of internet users have their own YouTube account? Wow! Youtube reaches all ages and is primarily known as the place to go for any “how-to” video. This is an excellent platform for e-commerce and the service industry! New product launching? Record a video on how to use that product and how it benefits the consumer. Film an FAQ video! Have a fantastic customer testimonial video? Share it with the world! Don’t be afraid to show off your brand personality and post a fun video of your team. 


Facebook is the largest social media network worldwide, with over 2.7 billion users! Facebook can reach just about any audience! Take advantage of this massive platform by creating a Facebook business page to build brand loyalty with your current and future customers! Facebook is a great place to interact with your customers closely. Another thing I think all businesses should be taking advantage of is Facebook Ads. Create ads and target your specific audience! 


Twitter has around 330 million users. It is commonly used to promote brand awareness! Almost 50% of 18 to 24-year-olds use Twitter. It is generally known to be used by a younger audience. Twitter is a great place to see what’s trending, share live updates on your business, monitor your competitors, closely engage with your customers, & more! 


Instagram has around 1 billion users. 71% out of the billion monthly active users are under the age of 35. Instagram relies on photos to communicate with its audience. This platform works great for visual businesses such as retail, art, food, and beauty! 


Just like Instagram, Pinterest relies on photos to communicate with its audience. Pinterest is over 80% female users! This platform is used for pinning ideas, crafts, DIY projects, outfits, beauty, recipes, etc. Pinterest requires strong, eye-catching visuals to be successful. Pinterest has shown great success in businesses such as retail and beauty but can also be used for any visual business!


LinkedIn has over 760 million users, with more than 260 million monthly active users. LinkedIn is commonly used for B2B lead generation, recruiting employees, and professional networking! LinkedIn is an excellent tool for any business. 

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