Capitalizing on Emojis

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If you are creating ads or posts without emojis, you might be missing out on some great engagement from your viewers. People who use emojis make up 92% of the online population. With that in mind, why should YOU use emojis and how? 

According to Zazzle Media, using emojis in Facebook posts can increase your number of Likes by 57 percent and comments and shares by 33 percent. All by just using emojis! Why though? There are several reasons why using emojis in posts and ads can keep increasing the results you are looking for: 

  1. People perceive emojis as a positive way to communicate.
  2. Colorful icons help to catch people’s attention. 
  3. Emojis help brands to showcase more personality with little effort.

When you are writing the copy for your post/ad, you want to keep your branding the same across the board. If you are the type of business that focuses on fun, excitement, and a place where people will want to come back time and time again, you want to showcase that in your copy! Take this example: 

“Attention All Fun Seekers! 

Our new family fun night is here! Laser tag, bowling, and food will make a night at Epic Parties one to remember. Join us today for $39.99 for your entire family!” 

VS. 

?Attention All Fun Seekers!?

Our new family fun night is here! Laser tag, bowling, and food will make a night at Epic Parties one to remember. Join us today for $39.99 for your entire family!” 

Which one of these copies looks more eye-catching and inviting? Using emojis in your copy is a very powerful tool. It will help get viewers to stop and read your post/ad, increase your engagement, and set the overall objective.