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The Basics of Digital Marketing for Your Swim School

Digital marketing is essential for any swim school that wants to reach a wider audience and capitalize on the potential of online marketing. Here are some basics of digital marketing to keep in mind when promoting your swim school:

1. Create a website: Having an up-to-date website with relevant information about your school, including class descriptions, contact details, and opening hours, is essential for attracting customers. Make sure your website is mobile-friendly so it can be easily accessed by potential clients regardless of their device. Make sure all your buttons (and your phone number and address) are clickable so clients can take action immediately!

2. Utilize SEO tactics: Optimizing content with keywords and using other technical SEO tactics can help you rank higher on search engine results pages (SERPS), bringing more attention to your swim school and increasing its visibility online.

3. Leverage social media platforms: Creating accounts on social media sites like Facebook, Twitter, Instagram, and YouTube provides additional opportunities to spread awareness about your swim school, communicate with current students, announce upcoming events or courses, and even offer discounts or promotions directly through these channels! Create posts around the idea that “knowing how to swim saves lives!” Parents are very attracted to this kind of message because they know it is something they should enroll their children in.

4. Monitor analytics: Using powerful tools such as Google Analytics will give you insight into how visitors interact with your website and social media platforms so that you can optimize content specific to their needs in order to reach and engage them more effectively.

By following these basic digital marketing strategies, you will be able to get the word out about your swim school and attract more parents and enrollments in no time!

If these tips were helpful, but you’re ready to seriously accelerate your swim school and start booking out your classes, book a free call with us!

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Andy Seeley & our team are attending the USA Gymnastics Congress, June 28-30! Don’t miss our talk on “Using AI to Manage Your Inquiries!"
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