How To Use Instagram Stories To Grow Engagement

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Instagram stories are the perfect way to increase your reach and grow your followers. If you’re looking for more ways to drive traffic to your feed and create fun ways to engage with your audience- this is it! Here are three different ways to use Instagram Stories to grow your engagement:

1.Share Your Posts On Your Stories

Every time you post on your feed, make sure you share the post on your stories! You can directly link your post to your story and add copy, images, videos, etc., to go along with it. You can do this by clicking “share on your post and then selecting “Add post to your story.” Stories only last for 24 hours, but you can save your stories and permanently add them to your profile using the story highlights feature. This feature will also allow you to categorize your stories, so it is much easier for your viewers to find the content they are searching for. To learn how to do this, click here.

2.Use Polls, Swipe Meters & Hashtags

The best way to engage with your audience is to ask/answer questions. The most popular method of doing this is using a poll where people can vote on pre-selected answers to your question. You can also ask questions and open it up for responses, or your audience can ask you questions! These are all fun ways to engage with your followers daily! Instagram also allows users to search for stories based on location and hashtags, so you must be tagging your stories to increase your reach! Studies show using hashtags on your stories can almost double your views.

3.Post On Your Story Daily

The great thing about Instagram stories is that it allows you to market your business and show your audience what you’re all about every single day without blowing up their feed. Businesses typically post on their story 1-3 times per day. You can post anything! Fun videos of your team, new product photos, announcements, questions, etc. Get creative! Start conversations! Make it a goal to post a story once a day to make sure you stay relevant and increase your visibility.