With the rise of consumers engaging brands in a digital capacity, now more than ever is the time to look at your business from the outside and ask yourself if you are set up for success in the digital age. For a business owner who has relied on in-person engagement to survive, this task could feel daunting. With that in mind, we came up with three things you can do in the next 30 days to set yourself up for digital success now in 2021.
#1: Get a mobile-friendly website.
Reading that may sound daunting, but most website templates automatically optimize for both desktop and mobile in the modern era. You can pick a template, change out the words and images, and essentially be ready to go. However, if the idea of building a website makes you want to run for the hills, you can often find agencies or freelancers who can do this for a reasonable fee. With 80% of traffic being driven from a mobile device, investing in a mobile-friendly website is one you will not regret.
#2: Pick a Social Channel That Your Target Audience Hangs Out On
Often, we see small businesses trying to manage too many social channels (Facebook, Instagram, Pinterest, TikTok, Snapchat…) and end up doing none of it well. With limited staff or resources, pick a channel that your target audience spends the most time on and double down on that channel’s consistent content to build a following and engagement. As your business grows, you can always expand this but starting in one place, doing that well, and then increasing is far better than trying to do all of it poorly.
#3: Outsource and Delegate
We say that a business owner should be working ON the business, not IN the industry. If you find yourself doing the A to Z list for your business, you will not spend the time your business needs to grow. One area that can often be very time consuming is marketing. If you can outsource or delegate that to someone else, you will spend more time on the things you should be doing versus figuring out what you will post on Instagram tomorrow.