The Website Health Check Business Name*Contact Name* First Last Phone*Email* Website Audit When going through each of the sections below, have a look at your site and give yourself a rating of 0-2. 0 = not present at all 1 = somewhat present but needs some work 2 = 100% present and the best it could beDo the site colors match and accentuate your logo and color palette?It is really important that our brand colors are consistent throughout everything we produce both digitally and in print. Do you know your brand colors? Are they the core colors used throughout? 012Branding ActionReview the brand colors used on your website and decide which colors to use for elements like Headings, Links and Buttons. Use the brightest or most contrasting color for your buttons. TIP: If your colors are not impactful then consider introducing a new color to be used on all buttons.Great Job On Your Visual BrandingDo You Have Good Quality Images To Represent Your Business?What is your slogan? Do your images reflect that? Make sure your imagery on your website matches who you are and what you stand for. Ensure your images are clear and not pixelated and also that they are not so big that they take too long to load. Some pro-tips: showing happy, smiling faces are always a good go-to when it comes to photo selection! 012Website Images ActionReview each page on your website and look at the photos that are either not good quality or do not visually illustrate what the main topic of the page is and then replace them. Your photos need to be under 200kb and it is best practice to edit them first, before uploading to your website. TIP:Showing happy, smiling faces are always a good go-to when it comes to photo selection! Great Job On Your Website ImagesIs the most relevant content at the top of the page?Remember, a customer who has never been to your website before needs to be able to access the information they need right away without having to search too hard for it. Want to know what people search for the most? Contact info! Make sure your contact information is easy to find and clickable on mobile.012Top Of The Page Content ActionReview the top area of your page for Address, Phone number and social media links TIP:Because the majority of people are likely to be viewing your site on mobile it is best practice to make these clickable. Address Clickable to your Google Map Phone Number Click To Call Social media LinksGreat Job On The Top Of The Page ContentDo You Have Clear Call To Action Buttons For Visitors To Take?When a customer visits your website then you owe it to them to make it easy to take action. This is done using "CTA" Call To Action buttons such as Contact Us Visit Our Store, Buy Online.012Call To Action Buttons ActionPlace call to action buttons at the top of the page and in the footer of the page and make sure these exist on every page of your website to make it easy for customers to take action.Great Job On Your Call To Action ButtonsAre social media links and icons easily identifiable?Make sure you have social links easy to find on your site. Pro-tip: make sure that when someone clicks it opens the link in a new window.012Social Media Link ActionAdd link to your social media platforms and ensure that when the links are setup that they are setup to open in a new page. TIP:Try and use the respective Social Media Icons so that it is visually easily to identify.Great job on your Social Media LinksDoes Your Website Have A Contact Form?It is critical to make it easy for customers to contact you, so in addition to having your phone number make sure to have a form that people can use to send you an inquiry. 012Contact Forms ActionThe first place to install your form is on your contact page. Additionally, have a look at other pages i.e. product pages and decide whether to have a separate form on that page or a Call To Action button through to your contact page Tip: Having a thank you page that people are redirected to after submitting your form will make it easier to track conversions.Great job on having Contact Forms On you websiteIs Your Website Mobile Friendly?If your website is not mobile-friendly, this is a MUST do! Not only is over 80% of the traffic going to your site on mobile but Google will actually rank you based on your mobile-friendliness. Most modern website building platforms automatically are mobile-friendly so if yours is not, it may be time to upgrade to a new platform.012Mobile FriendlyThis is a much more difficult recommendation as it typically requires some website development knowledge. Depending on whether you are using WordPress, Wix, Weebly or some other website platform will determine the complexity of making your site mobile friendly.It may be that you either need to hire a developer or move to a different website platform. Tip: If you are using WordPress install the Call Button plugin to add a dedicated Call Now button that will show up at the bottom of your mobile site.Great job on having a Mobile Friendly websiteIs Your Website Simple to Navigate & Find What You Need?Make sure your home screen has clickable contact buttons and a navigation menu that makes it easy to navigate to every part of your business.012Website Navigation ActionWrite down a list of each of your website pages and then categorize them into a layered navigation with top-level menu items and for additional pages, sub-menu items.It is important to think about what pages should be seen at the main menu and which pages should be sub-menus that are hidden until a visitor hovers over themOnce done then go into your website menu editor and update it to match your new menu order and layout. Great job on having a clear and easy to use navigation menuDo you have a pixel on your website?Do you have a pixel on your website? Having the pixel (whether you are running Facebook ads or not) is really important because it provides 2-way communication between facebook and your website. This means Facebook can start learning about what is on your site and more importantly who is visiting or who would potentially want to visit your site. This is CRUCIAL if you are planning to run any types of ads as well as it ensures tracking, better audiences targeting and retargeting (basically where you can advertise to people who have been to your site before).012Facebook Pixel ActionYou will need a Facebook Business Manager account to do this. If you do not have one then go to https://business.facebook.com and create one, its free. Once you are logged into your business manager account on Facebook then click the main menu icon in the top left and at the bottom of the menu click All Tools and scroll across to Pixels which is under the "Measure and Report" column. Follow the instructions to create a pixel and then install it on your website. If you have a website that is natively supported and you selected it when creating your pixel then follow those instructions. Otherwise provide the information to your web developer and ask them to install it for you. Tip:When creating your Pixel keep and eye out for the name of the your website platform as this will make installing your Pixel easier.Great job on having a Facebook Pixel on your website.