Review the brand colors used on your website and decide which colors to use for elements like Headings, Links and Buttons. Use the brightest or most contrasting color for your buttons.

TIP: If your colors are not impactful then consider introducing a new color to be used on all buttons.

Review each page on your website and look at the photos that are either not good quality or do not visually illustrate what the main topic of the page is and then replace them. Your photos need to be under 200kb and it is best practice to edit them first, before uploading to your website.

TIP:Showing happy, smiling faces are always a good go-to when it comes to photo selection!

Review the top area of your page for Address, Phone number and online enrollment links

TIP:Because the majority of people are likely to be viewing your site on mobile it is best practice to make these clickable.

Address Clickable to your Google Map

Phone Number Click To Call

Enroll Now As a Button

Place call to action buttons at the top of the page and in the footer of the page and make sure these exist on every page of you website to make it easy for Moms to take action.

Add link to your social media platforms and ensure that when the links are setup that they are setup to open in a new page.

TIP:Try and use the respective Social Media Icons so that it is visually easily to identify.

The first place to install your form is on your contact page. Additionally, have a look at other pages i.e. Birthday parties and decide whether to have a separate form on that page or a Call To Action button through to your contact page

Tip: Having a thank you page that people are redirected to after submitting your form will make it easier to track conversions.

This is a much more difficult recommendation as it typically requires some website development knowledge.
Depending on whether you are using WordPress, Wix, Weebly or some other website platform will determine the complexity of making your site mobile friendly.
It may be that you either need to hire a developer or move to a different website platform.

Tip: If you are using WordPress install the Call Button plugin to add a dedicated Call Now button that will show up at the bottom of your mobile site.

Write down a list of each of your website pages and then categorize them into a layered navigation with top level menu items and for additional pages, sub menu items.
It is important to think about what pages should be seen at the main menu and which pages should be sub menus that are hidden until a visitor hovers over them
Once done then go into your website menu editor and update it to match your new menu order and layout.

Tip: If you have an online enrollment then add a menu item at the end of your navigation and make it all CAPITALS with a link to your online enrollment page i.e. iClassPro or Jack Rabbit.

You will need a Facebook Business Manager account to do this. If you do not have one then go to https://business.facebook.com and create one, its free.

Once you are logged into your business manager account on Facebook then click the main menu icon in the top left and at the bottom of the menu click All Tools and scroll across to Pixels which is under the "Measure and Report" column.

Follow the instructions to create a pixel and then install it on your website. If you have a website that is natively supported and you selected it when creating your pixel then follow those instructions. Otherwise provide the information to your web developer and ask them to install it for you.

Tip:When creating your Pixel keep and eye out for the name of the your website platform as this will make installing your Pixel easier.

Make sure your profile picture on your Facebook page fits within the dimensions so that in your news feed it becomes easily recognizable and professional. Depending on the shape of your logo, and you graphic design abilities you may need to talk your graphic designer to create a version of your logo that fits.

Tip:The profile is a circle but if you create a square version of your logo this will make it it very easy to fit into the Facebook defined area.

On your Facebook page, in the left column, go to "About" and then go through each of the sections and fill in any missing information and complete any partial information sections.

Tip: Use the products section to list your class types.

If you do not have reviews then go to your Facebook page and click on Settings, then in the left column select "Templates and Tabs" and scroll down to the list of tabs until you find Reviews. Click the Settings button and enable reviews

If your reviews are not current, or you have just enabled reviews then, every day, make it a point to ask Moms and Dads who are great customers if they would leave a review on your Facebook page.

Tip: If you get a negative review just respond as if you were talking to them fcae to face and with a crowd of other Moms around.

Hover your mouse over your page button and then select edit and select which button you want people to see.

Tip: If you send people to your website then consider taking them to your classes page or about your gym.

Put a plan in place to post at least three times a week. Think about what your Facebook followers would like to see. i.e. That first forward roll by a tiny tot, a girl finally doing a kip.

Tip:If you struggle for time then ask your coaches to help out.

Providing a parent with a promotional post for your gym classes, summer camp or discounted leos is great but it should be the smaller part of your page posting. Spend more time looking for those stories that happen everyday in your gym. Stories of achievement, accomplishment, friendship and challenges overcome are a great way to really connect with your parents.

Tip:Always think what would resonate with a Mom.