Reputation Management Action Plan Business Name* Contact Name* First Last Phone*Email* Reviews Past 180 Days Below Average Average Above Average What to Do To Fix Your Score!Set aside time each week to ask customers for reviews,. Consider using a review management platform like Review Trackers or even use a QR code or add a business card with a request for reviews to the customer's bills. Having reviews is important, but having recent reviews is critical so aim to have reviews that are less than two weeks old. Why Reviews are your business superpower 20% of Local SEO performance is determined by Reviews 97% of consumers look online for a local business with 50% of them visiting the store within a day 92% of searchers will pick businesses on the first page of local results 90% of consumers read online reviews before visiting a business 84% of people trust online reviews as much as a personal recommendation Great Job On Your Past 180 Day ReviewsAverage Review Rating Below Average Average Above Average What to do to fix your score! Read every review and look for areas you can improve in your business and for opportunities where customers have had great experiences and use these opportunities to make your customer experience amazing. Respond to every review, negative and positive reviews. Replies to positive reviews can attract better review ratings because people love to be acknowledged. Ask people for feedback first and then ask everyone who provides great feedback to leave you a review. Why this is important! 93% of consumers say online reviews impact their buying decisions. Those consumers read on average 10 reviews before making a decision and only 53% of them would consider using a business with fewer than 4 stars. Reviews are one of the biggest factors in getting more clicks in local search results. Great Job On Your Review RatingYour Response Rate Below Average Average Above Average What to Do To Fix Your Score! Respond to every new review you get Thank those who have left a great review Respond to those who did not have a great experience with your business with sincerity and honesty. Tip: Made a mistake? Own up to it and offer to fix it! Why this is important! Among consumers that read reviews, 97% read businesses’ responses to reviews including positive ones. 45% of consumers say they’re more likely to visit a business that responds to their negative reviews. Businesses that reply to positive reviews can attract better reviews ratings. Great Job On Your Review Response RateAverage Response Time Below Average Average Above Average What to Do To Fix Your Score! Make a daily task to check for, and respond to reviews every 24-48hrs. TIP using a reputation management platform can let you know when you have new reviews and provide a central place to read and respond. Why this is important! 53% of customers expect businesses to respond to negative reviews within a week. 48% of consumers only pay attention to reviews from the past 2 weeks. Great Job On Your Average Response TimeFrequently Used Keywords Below Average Average Above Average What to Do To Fix Your Score! Using a review tracking tool you can aggregate positive and negative words that frequently appear in your reviews and then look at what customers are saying in those reviews. I.e. If the word “service” comes up as a negative then looking at reviews that mention “service” will allow you to get a better insight into why people are complaining about your “service”. How you can use positive and negative words that frequently appeared in your reviews from the past 180 days. Why this is important! By looking at commonality within reviews, both good and bad, will help you to focus on where to make improvements. Great job on your Frequently Used KeywordsReview Highlights Some of your best reviews from the past 180 days Why this is important! When your business’s online reputation is positive and growing consistently, then you’ll get more phone calls, sales, and inquiries as you start dominating your competitors as you rank better in Google's local search. Reviews are one of the most significant factors in getting more clicks in local search results. People read, on average, 10 reviews before making a decision, and only 53% of them would consider using a business with fewer than four stars. A positive reputation through online reviews, including owner responses, helps new customers trust businesses, converts visitors into inquiries, and boosts local search rankings in Google. A positive reputation through online reviews helps new customers trust your business, get more inquiries, and rank higher in Google's local search results. This is why it’s your superpower.Needs Attention Oldest reviews without a response from the past 180 days Why this is important! 45% of consumers say they’re more likely to visit a business that responds to their negative reviews. Businesses that reply to positive reviews can attract better reviews ratings. Among people who read reviews, 97% read businesses’ responses to reviews including positive ones. What to do to fix your score! Responding to negative reviews is critical to your online reputation and while there are going to be times when maybe you just didn’t get it right so taking the time to apologize and offer a solution, or a promise to do better, will look favorable in the eyes of new consumers reading your reviews.