4 Ways to humanize your brand and why

By Russell Masters | January 12, 2016

The ultimate goal is it to emotionally connect with your customers because once this connection is established I promise these customers will be loyal and will help to strengthen your brand. A major part when it comes to standing out in the market and differentiating you from others is to humanize your brand, yes you […]

Ps. I've unsubscribed but I still love you

By Russell Masters | December 22, 2015

I am going to open this post with “If you are not connecting with your customers and leads via email marketing you probably should be” However this is not the vein of topic for this post, this post is about the drop in your gut you might experience when your email newsletter stats come back […]

4 Reasons why you should consider Social Media for your business

By Russell Masters | December 8, 2015

I remember about 5 years ago I posted my first vintage food photo on Instagram and I was so excited about it. Back then nobody knew what I was talking about when I tried to share my experience (I got 3 likes for my first photo, Wohoo Go me!). Today, Social Media is everywhere and […]

10 Steps to Setup a Great Facebook Page

By Russell Masters | December 1, 2015

Ever heard someone say “If it’s not on Facebook, it’s not real” while this statement is quit harsh and almost unbelievable, I do believe that there is some truth behind this statement, especially when it comes to showcasing your brand and business. With over 800 million people actively using Facebook everyday, it’s become a critical […]

How to get more followers on Social Media Platforms

By Russell Masters | November 7, 2015

Since seeing 22-year-old fashion blogger making $22,000 per Instagram Post (see the article via The Edge here: you should have noticed that there is real value in Social Media Platforms and in the utilisation of these channels,not just for personal use but moreover to become recognised as a credible and profitable brand. With the […]

Does your brand hold up in an online world?

By Russell Masters | November 7, 2015

“Your Brand is not your Logo It is everything you are in the eyes of your customers” @russellmasters Regardless of where and how you embrace your brand outside of the pages of your website you can be assured that people are likely talking about your business in areas other than your website. Whether it’s a post on […]

Is sharing the new stealing?

By Russell Masters | October 7, 2015

Working in Marketing involves using graphics, photographs and illustrations to make your content more fun and moreover to make your marketing efforts stand out and be recognised on the market. Lately I have been noticing more discussion around content sharing and the implications that are involved around sharing photos and content that isn’t your own. […]

Social Media Hacks with Larry Kim

By Russell Masters | September 22, 2015

I recently travelled to Boston to the annual Inbound 2015 conference; the world’s most remarkable Marketing and Sales conference. As promised here is some Social Media Hacks by the one and only Larry Kim. With the focus of SEO being around brand marketing rather than website marketing I think that done right therein a legitimate […]

Less is More – Why you don’t have to be on every Social Media Platform

By Russell Masters | August 21, 2015

Using Social Media is a must in today’s competitive market place we know that, it allows you to stay in touch with your customers and potential new customers as well as help you develop a unique voice. But let me tell you why trying to be active on all social media accounts can be harmful […]

A couple of tips 'n' tricks with MailChimp

By Russell Masters | August 14, 2015

We use MailChimp at MarketingFuel both internally as well as for the majority of our clients so we often find ourselves being asked the inevitable “how do you…” questions. This weeks post is about a couple of our more common questions, because if they are asking it you might be wondering as well. Q Where […]

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