Read the article on Modern Restaurant News, Written by our COO Russell Masters on "How to Schedule Social Media Ads to Run When People Are Hungry"
Facebook and Instagram are powerful advertising tools for any restaurant wanting to reach people in their community or tourists traveling through their area, whether to increase indoor dining numbers or, in today's climate, driving more pickup and curbside orders. With many options available to restaurateurs to advertise the social posts one option which is often overlooked or is simply unknown is what we call dayparting, the ability to schedule a post or ad to run on set days and within set hours to enable targeting when people are likely to be hungry.