Before you post your job online.
How you write your job post and any ads that promote it online is a crucial step to getting applicants. It can be hard to find applicants, so make your job post appealing. The next 8 tips are created by our amazing team of marketing experts at Creatively Disruptive, who have helped hundreds of gyms generate millions of dollars in enrollment revenue over the past 5 years. This report is designed by them to help you with strategies to post a job, get applicants, and hire coaches so you can fill those programs in your gym and continue to grow your revenue profitably.
Start With The Headline
Aside from the job title, we need to create an engaging headline as the first line or two of text in the job post.
It is important to grab people’s attention when they are looking at your job post so think about your potential candidate and what would appeal to them. How would being employed by your business benefit them? We’re talking about more than just pay. This is about why they would love the job that you’re offering. That’s what we want to see in the headline.
Headline Example: It’s time to share your love of gymnastics by teaching our enthusiastic 7-10-year-olds who are all looking to be the next Simone Biles. Can you help them on their journey?
Sell Your Job With An Enticing Description
Now that you’ve nailed the headline and your potential applicant is hooked, it’s time to reel them in with a solid job description that really sells your business to them as a place they would want to work. This is your opportunity to expand on the benefits of working in your business, and you want to do this before you list what they’ll be doing day to day in their new role.
TIP: Talk to your staff and ask them to tell you 1 or 2 things they love about working in your business. Look for the most popular themes, and be sure to include it in your description. Don’t be shy about bragging.
Promote Your Job On Facebook & Instagram
One of the most common challenges we hear from gym owners is that they can’t get enough applicants to see their job post and apply for the position. No matter where you post your job, Indeed, your website, or Facebook jobs, we cannot stress enough how important it is to promote the job post to your community and to spend at least $20 a day for a week or two to get it in front of as many potential candidates as possible.
How To Do It
You already have an engaging headline and a job description that would tempt anyone looking for the job you have on offer, and you’ll use these to create your ad on Facebook and Instagram. The secret here is, don’t deviate from the headline and job description you created on the job post. If you want to shorten it for social media, then do so, but don’t deviate from the main message. We want that to be the same. After all, we want people to see this social media post and click on it, right?
TIP: Make it easy for people to find your job post by adding a link to it, both in the main text as well as a button if that option is available.
Promote it either by creating an ad in your Facebook Ads manager with a button “Apply
Now” or as a boosted social media post on your page. The important thing is to put at least $20 a day behind it, target your local community area and get it in front of as many people as possible.
TIP: When creating an employment ad, Facebook requires you to select a Special Category and choose Employment as the option. This restricts the available targeting options for ads that promote jobs to prevent discrimination. If you don’t select this option, then expect to have your ad disapproved and risk having your account disabled. To leverage the available options, you can do the following:
Target your local region by distance from your gym as far as you feel people are prepared to travel for work.
On your social media post or ad, you obviously want to add an image to help promote it. We recommend gathering a few of your staff and the kids they coach and taking a photo of them in your gym, smiling and doing what they love. Then put an abbreviated version of your headline and job title on the image.
TIP: Canva is a great option to quickly and easily create images suitable for social media use and makes tasks like adding text very simple.
We Hope This Helps You Hire The Staff You Need
From our entire team, we hope these 8 tips for creating and promoting job posts will help you find the staff you need to help you continue to grow your gym profitably. If you need more help, book a free 30-minute discovery call, and we can discuss what options are available to help you take your business from where it is to where you want it to be.
- Russell, Andy, and the team at Creatively Disruptive
Learn how to make your advertising pay for itself and make more revenue every month from new enrollments! Let’s chat about how we can help you find more staff, continue to help you enroll more kids in your programs, and grow your revenue profitably.
TIP: When advertising for staff, make sure your gymnastics advertising campaigns are generating new enrollments, so you don’t end up with new staff and not enough kids to keep them busy.
This is a 100% No-Obligation Call where we’ll discover where you are and where you want to go so we can help you get there.