Focus on Capturing High-Quality Photos and Videos
High-Quality Photo Guidelines
Aspect Ratio
For stories use 9:16 (tall) and for in-feed use 1:1 (square).
File Size
Max file size should be 4GB.
Formats
Recommended formats are PNG and JPG.
Clarity
Images should be clear, not blurry or distorted.
High-Quality Video Guidelines
Aspect Ratio
For stories and Reels use 9:16 (tall) and for in-feed use 1:1 (square).
File Size
Max file size should be 4GB.
Formats
Recommended formats are MP4 and MOV.
Length
The max video length for Instagram feed posts is 60 seconds, story posts are 15 seconds, and Reels are 90 seconds.
Content Ideas for Great Imagery
- Get shots of kids who are having fun, smiling, and enjoying themselves.
- When someone finally accomplishes that goal they’ve been working so hard on - take a video/picture!
- Group shots - focus on the fact that kids have fun in your gym and it is an environment other parents would want their kids to be a part of.
- KEY: Whatever you are trying to promote, your creative needs to showcase. It is the very first thing people will see (before copy or headline).
Tip: Make sure you update your image/video content to use on social media every 30-60 days! Keeping everything fresh and new is important.
Tips For Using Your Cell Phone to Take Great Photos and Videos
- Always look for good lighting (aka natural light).
- Avoid using the flash.
- Tap and focus on the subject you are taking a picture/video of.
- Don’t zoom in!
- Control your exposure by sliding up and down on the image after tapping to focus.
- Keep a steady hand!
- Use the rule of thirds - You can use the grid function on your phone to help with this.
- Try taking the image from a different perspective (angle is key!)
- Take action shots with the “burst” mode (or take 3 at a time if you do not have this function).
- Edit your image with any of the various photo-editing apps available through the app store or download it on your computer and use Adobe Photoshop.
