Focus on Capturing High-Quality Photos and Videos
High-Quality Photo Guidelines
Aspect Ratio
For stories use 9:16 (tall) and for in-feed use 1:1 (square).
File Size
Max file size should be 4GB.
Formats
Recommended formats are PNG and JPG.
Clarity
Images should be clear, not blurry or distorted.
High-Quality Video Guidelines
Aspect Ratio
For stories and Reels use 9:16 (tall) and for in-feed use 1:1 (square).
File Size
Max file size should be 4GB.
Formats
Recommended formats are MP4 and MOV.
Length
The max video length for Instagram feed posts is 60 seconds, story posts are 15 seconds, and Reels are 90 seconds.

