Hashtags can be a powerful tool for getting your dance studio in front of a wider audience. Here are some tips for using hashtags to help grow your audience:
1. Research Popular Hashtags: Take the time to research popular hashtags within the dance community and see which ones have the most engagement. This can give you an idea of which hashtags to use when promoting your business. Use hashtags with around 10,000 to 500,000 mentions. This way you are using hashtags that popular enough to be seen, but not so popular that your post will get lost in the millions of posts.
2. Use Location-Specific Hashtags: For example, if you run a dance studio in San Francisco, use the hashtag #BayAreaDancers so that local dancers who follow that hashtag will come across your post.
3. Create A Unique Hashtag: Consider creating a unique hashtag specific to your studio, such as #StudioXDancers or #StudioXYZ — this helps create brand awareness and can make it easier for potential customers to find you on social media with just one click. Encourage your parents and students to use this hashtag in their posts!
4. Post Regularly and Track Engagement: Posting regularly with relevant hashtags will increase visibility and broaden your reach, so make sure to monitor the performance of each post by tracking likes, comments, and shares — this helps provide insight into what kind of content resonates with followers the most.
By researching popular hashtags, using location-specific tags, creating unique tags for your studio, and tracking engagement on each post, you can effectively use hashtags to reach a wider audience for your dance studio!