In the restaurant industry, running events is a common marking practice. It may be a particular special (“Half-off on all dinner meals”), on a specific date (St. Patrick’s Day or even Taco Tuesday), or follow a particular theme (Luau). No matter what event it is, the main goal is to get more people into your …
Why You Should Run Event Ads for Your Restaurant Read More »
The saying “A picture is worth a thousand words” is never more true than when it comes to marketing. Whether creating a design for social media posts, a display Google ads campaign, or an email, your creative speaks volumes. A creative, in this case, is an image, video, or GIF, and it is the first …
How To Make Scroll-Stopping Restaurant Ads With Captivating Creatives Read More »
You put a lot of work into hiring the highest quality staff for your restaurant. You spend hours training them and shaping them into your company culture. Staff are an investment of time and money, and they are well worth it. Your staff shapes the experience for every diner that walks in the door, from …
10 Morale-Boosting Tips To Retain Your Restaurant Staff Read More »
The times will change, and the topics will vary, but the one thing you can always count on is your business getting spam reviews. The advancement of the internet and technology has brought incredible benefits to businesses. Through the internet and social media, we can connect with, and advertise to, anyone with an internet connection. …
As an advertising professional who has been around for quite some time, I have worked with, coached, and presented to thousands of business owners about the various ways to best market their business. The one thing that frustrates me is the hesitancy in talking to an agency about marketing, and I get it. So many …
Do Your Own Marketing and Advertising or Hire Someone to do it for You Read More »
Advertisers and marketers flock to Google to find their target audience. Google gives you access to a massive audience looking for the products and services you offer. It also gives you the ability to target these customers specifically with your advertising. You can use Google Ads to reach the right customers for your small business. …
How to Use Google Ads To Reach The Right Customers For Your Small Business Read More »
It’s been a while since you last did a thorough check-up on your digital marketing strategy. It’s time to get back on track, isn’t it? A good strategy is the backbone of any successful digital marketing campaign. If you’ve been following the same set of strategies, content, and tactics for quite some time now, it’s …
Spring Clean Your Digital Marketing Strategy – A Checklist of Things to Do Read More »
Sometimes you don’t want to send someone to your website but just want to increase the number of phone reservations you get in your restaurant right? Facebook now has two options for adding a “Call Now” button to your Facebook ads. Using Reach objective and a Call Now CTA Using Traffic objective and Phone Call …
Using “Call Now” in a Facebook Campaign to Drive Calls to Your Restaurant Read More »
When people start getting hungry or thinking about what to have for lunch or dinner then running an ad on Facebook and Instagram timed to reach those who are within a mile of your restaurant immediately before your lunch and or dinner service is a great strategy to get more diners either in the restaurant …
