Advertising

Why You Should Run Event Ads for Your Restaurant

Why You Should Run Event Ads for Your Restaurant

In the restaurant industry, running events is a common marking practice. It may be a particular special (“Half-off on all dinner meals”), on a specific date (St. Patrick’s Day or even Taco Tuesday), or follow a particular theme (Luau). No matter what event it is, the main goal is to get more people into your […]

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How to Harness the Power of PR for Your Digital Marketing Campaigns

How to Harness the Power of PR for Your Digital Marketing Campaigns

The marketing landscape is constantly evolving, and simply having a website is no longer enough for a business. To stand out from your competitors, you must create an organized campaign that considers every aspect of digital marketing. We know public relations (or PR, as most people know it) may not be the first thing that

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How To Make Scroll-Stopping Restaurant Ads With Captivating Creatives

How To Make Scroll-Stopping Restaurant Ads With Captivating Creatives

The saying “A picture is worth a thousand words” is never more true than when it comes to marketing. Whether creating a design for social media posts, a display Google ads campaign, or an email, your creative speaks volumes. A creative, in this case, is an image, video, or GIF, and it is the first

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School's Out For Summer

School’s Out For Summer: Why Kids’ Activity Centers Should Amplify Their Marketing During Summer Break

Summer is a season of rest, relaxation, and fun. With school out, it’s the perfect time for kids to kick back and enjoy some much-deserved downtime. No wonder kids get so excited about it! And, for business owners, it can be an equally exciting time. Many parents are eager to get kids out of the

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Do your own marketing or hire someone to do it for you?

Do Your Own Marketing and Advertising or Hire Someone to do it for You

As an advertising professional who has been around for quite some time, I have worked with, coached, and presented to thousands of business owners about the various ways to best market their business.  The one thing that frustrates me is the hesitancy in talking to an agency about marketing, and I get it. So many

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How to Use Google Ads To Reach The Right Customers For Your Small Business

How to Use Google Ads To Reach The Right Customers For Your Small Business

Advertisers and marketers flock to Google to find their target audience. Google gives you access to a massive audience looking for the products and services you offer. It also gives you the ability to target these customers specifically with your advertising. You can use Google Ads to reach the right customers for your small business.

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Spring Clean Your Digital Marketing Strategy

Spring Clean Your Digital Marketing Strategy – A Checklist of Things to Do

It’s been a while since you last did a thorough check-up on your digital marketing strategy. It’s time to get back on track, isn’t it? A good strategy is the backbone of any successful digital marketing campaign.  If you’ve been following the same set of strategies, content, and tactics for quite some time now, it’s

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Are You Missing Data from Your Facebook Ads Manager?

Here is some promising information available around this missing iOS opted-out data in our Facebook accounts. If you have, and you should have, setup your Prioritized Events in the Aggregated Event Management tab that you can find in events manager next to the Pixel/Conversions API  tab, then you will likely have started seeing event data

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