Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. Google has over 1.2 billion unique users per month, source Google 😉
This makes it an amazing marketing platform for your small business. Getting set up used to be quite a mission but fortunately, Google My Business makes it easier for brands and local businesses to connect with customers on search, on Maps, and on Google Plus.
Google+ profiles have the perks of getting indexed by Google, which means that you can increase the chances of getting ranked higher in Google’s organic search and that way getting targeted visitors to your website.
Similar to Facebook or Instagram, Google has the +1 “like” button. Those social votes let Google know that your stuff is interesting and read/shared, which can have a major impact on your search rankings. If Google “sees” that your content is relevant and interesting it will have a positive effect and in return boost your search rankings.
The more authority and influence your company has the more this will influence your search rankings.
Lets face it: Google is king in the world of search engine and it’s not going anywhere. I have a feeling its influence will continue to grow in the social media driven market place today. There is a huge advantage for your business to being active on Google+ so what are you waiting for? Oh that’s right the “how to create a Google+ business listing” right?
Here you go:
1. Create a Google My Business account
2. Select your business type
Decide what type of business you are representing, you can choose between the following options: Storefront, Service Area, or Brand.
Storefront and Service Area options are for local businesses, while the Brand option is for a product or type of business that doesen’t have a attached location. Your Google Plus Page won’t show location, hours, or other contact info. For example a blog or a online shop that’s run from your home office and you rather not publicate your home address. Your options will show up like this :
Screenshot via Google Plus.
3. Add your information
Now it’s time for you to fill out your business information. Take your time and ensure that the details you provide are all correct.
– Use images (e.g. Logo and Hero Image) according to Google businesses that add photos get more clicks that business that don’t.
– Use relevant Key Words in your description.
– Make sure you enter the URL of your website 🙂
4. Verify your Business
The verification process helps ensure that your business information is accurate and that only you, the business owner or manager, has access to it.
You can do this by postcard, by phone, instantly, or through bulk verification if your businesses has 10+ locations. See more details on verufication here.
Once you’ve verified, you may see a banner asking you to review your information and make any final changes. Click Done editing when you’re certain that everything is up to date.