Luxury, Organic Tea Brand Grew Their Online Sales From $29k To Over $200k in Monthly Revenue In One Year.

12 Month Advertising Spend

$320k

Total Ad Generated Revenue

$1,800,000

MER: Marketing Efficiency Rate

5.62X

Note: respecting our client's wish, this case study refrains from mentioning the brand name.

Their Goal - What They Wanted

This luxury, organic tea brand, had a goal of doubling their monthly revenue from $25k to $50k per month within 12 months.

When they came to us they were relying predominantly on Store sales and their online sales were minimal. Our brief was to develop a digital strategy to make their online sales a viable part of their business growth.

Summary - What We Achieved

In the first 3 months we launched a full paid social strategy on Facebook and Instagram and a PPC campaign using Google Ads and exceeded their 12-month goal of $50k with the monthly revenue reaching $80k per month. The strategy was to build on the name of the brand with a heavy focus on video content which was a significant audience driver for retargeting campaigns, but also became a major revenue driver at a prospecting level.

Months 3 through 6 was solidifying the online strategy as the company had grown faster than anyone had hoped. This meant aligning brand voice, email, PP, Paid Social and organic

Months 6 through 9 we focused on scaling and retaining consistency as we approached Q4.

We continued to drive solidly into Q4 and with the growth trajectory there were no significant BF/CM campaigns and this brand was not prone to discounts so the strongest month of this account was in January which we attribute to delayed attribution from Xmas sales as well as New Year New You focus sales due to the health benefits promoted with tea throughout the year.

Going into the first quarter of the following year, while we were really seeing the impacts that opted out iOS14 user data was having on reporting, we still saw healthy (modeled) metrics in Facebook and Instagram and had now fully migrated to a more holistic, MER (Marketing Efficiency Ratio) Total Revenue / Advertising Spend.

By the 12-month mark, we had helped the client exceed $200k in attributable  monthly revenue while maintaining a healthy return on ad spend (ROAS) of over 4X across both Google and Facebook advertising channels and an MER (Marketing Efficiency Rate) of 5.62X

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The Story – How We Did It

  • We tested messaging, mixed with video, static creative, and product-centric campaigns for new client acquisition using Facebook, Instagram, and Google.
  • We worked with the client to edit and publish their video content to promote both the products, as well as their PR efforts such as guest speakers.
  • Created strong retargeting campaigns including cart abandonment to increase conversion rates by 65%.
  • Ran campaigns specific to the ongoing email marketing campaigns to ensure that mail recipients were also served related ads on Facebook and Instagram.
  • Worked with their conversions optimization team to improve website transactional conversion ratios.
  • Managed remarketing campaigns, also in conjunction with their email marketing to help increase the returning customer rate to 30%.
  • Launched Google Shopping campaign going into Q3 to further drive consistent revenue growth.

What makes us different?

Looking for an agency partner to help you scale your successful online store is a big decision, we get it. Learn what sets us apart from the pack.

Start your growth journey with a discovery call and learn about our exclusive Results Action Plan.

"We genuinely feel they care and want our business to grow and develop."

Carrie - Gemini

"We got immediate results in these markets and continue to hit new highs."

Graham - Grandpas Feeders

"Creatively Disruptive has helped our business grow in the past 4 years"

Camila - Sylca Designs

Your Growth Journey Starts Here

Let's Get To Know Each Other

1: Book A Call

We want to learn all about you and your business. What are your goals, where you’d like to be, what you're struggling with right now, and what you feel isn't working. 

Do A Deep Dive Into Your Business

2: Get A Results Action Plan (RAP)

We'll take a deep dive into your business to understand where you are, where you want to be, and create a step-by-step Results Action Plan detailing exactly how we'll get you there.

Start Accelerating Your Growth

3: Implement Your Plan

In a one-on-one Zoom call, we'll go through your RAP line by line. Then we can discuss whether we implement your action plan or whether you take it & go it alone.

9 out of 10 Clients who go through our success process experience explosive growth. If you're ready to turn your hopes and dreams into data and certainty then take the first step today and book a call. You've got nothing to lose and everything to gain.

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Grandpas Feeders

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Slaters 50/50

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Luxury Organic Tea

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American Dream Gymnastics

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So, you got this far, now what?

If you've made it this far down the page then you must have a problem you need to solve. So you can either slowly scroll all the way back up the page or just Book that Call now, and tell us what you're struggling with right now, even if it's something really small. The solution might just be the catalyst to greatness.

  • Facebook & Instagram Advertising

    Connect With People Who Will Love Your Business.

  • Google: Search, Display, Shopping

    Show Up When People Search For What You Offer.

  • Web Design & Development

    Turn Your Online Storefront Into A Conversion Machine.

  • Email Marketing

    As Klaviyo partners we know how to get you results.

We partner with great brands to ensure you can leverage the best tools and advice from the biggest names in the digital advertising and marketing space to get you more customers and grow your revenue.

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