5 Ways to fill Mom with confidence that your gym is a place for her child!

By Andy Seeley | November 18, 2016

Did you realize your Gymnastics customer is actually a 30-45 year old Mom? Knowing who your true audience is and what is important to them is critical to growing enrollment. Its not good enough to just do what you want, or say what you want. You have to deliver, say and show what “THEY” want. Although…

What is SEO (Search Engine Optimization)

By Russell Masters | September 20, 2016

In this blogpost we are going to be discussing “what is SEO”. Dispelling some of the myths behind it and putting things into perspective so you will start to think very differently about SEO and feel way more confident about how it applies to your business and website. Whether you are ready to tackle SEO yourself…

10 Steps to Setup a Great Facebook Page

By Russell Masters | September 20, 2016

Ever heard someone say “If it’s not on Facebook, it’s not real” while this statement is quit harsh and almost unbelievable, I do believe that there is some truth behind this statement, especially when it comes to showcasing your brand and business. With over 800 million people actively using Facebook everyday, it’s become a critical component…

What is a brand? Understanding that a brand is not just your logo

By Russell Masters | September 20, 2016

“A brand is everything you are in the eyes of your customers” The topic around brand and branding is complex and can be confusing at times. It seems like a simple concept, but how well do you know what your brand is and moreover how do your customers perceive it in this competitive market place?…

How to create amazing graphics for your social media marketing

By Russell Masters | September 20, 2016

Right now social media is one of the most powerful marketing tools any business can use for their own marketing efforts. Whether you use Facebook, Instagram, Google+ or anything in between it is important to use images for supporting material to really get the right message to your customers. Creating your own images can be…

Email Marketing – How to send Killer Emails!

By Russell Masters | September 20, 2016

In 1971 Ray Tomlinson sent the first email and a tremendous amount of emails later we can all recall that addictive “You’ve got mail.” sound. It’s one of those pieces of internet history we will never forget. In today’s fast paced and social media driven environment where Tweets, Likes, Shares & Follows are just part…

6 Tips on how to build an engaging following on Instagram

By Russell Masters | September 20, 2016

This blogpost will walk you through, step by step, on how you can gain a loyal and engaging following base on Instagram. As many of you maybe know I am obsessed with Instagram and gained over 7k followers within a year on my @serendipity.ave Instagram account. This post will give you 6 never shared Tips on how…

20% Rule for Facebook advertisement & how to overcome it easily!

By Russell Masters | September 20, 2016

If you decide to promote or boost a post on Facebook (I totally think you should do) so you can reach your target market, then you need to create graphics that have less than 20% text. First I thought what a stupid idea, 20% is not enough to gain enough attention for my marketing purposes. But…

How to create a Google Business Listing

By Russell Masters | September 20, 2016

Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. Google has over 1.2 billion unique users per month, source Google 😉 This makes it an amazing marketing platform…

Personas for your business – Why you need them

By Russell Masters | September 20, 2016

Let’s take a moment to talk about personas and why you need to develop buying personas for your business. Imagine you are wanting to catch a fish. What would you do? Simply get a rod and place it in the middle of the ocean? If you are lucky you might catch a fish but it’s…