Branding

4 Ways to humanize your brand and why

The ultimate goal is it to emotionally connect with your customers because once this connection is established I promise these customers will be loyal and will help to strengthen your brand. A major part when it comes to standing out in the market and differentiating you from others is to humanize your brand, yes you…

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Does your brand hold up in an online world?

“Your Brand is not your Logo It is everything you are in the eyes of your customers” @russellmasters Regardless of where and how you embrace your brand outside of the pages of your website you can be assured that people are likely talking about your business in areas other than your website. Whether it’s a post on…

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# I like Hashtags – they look like waffles

Hashtags have become a prominent part of today’s technology and social media driven culture, it’s globally recognized and was added to the oxford dictionary in 2010 (#famous). It is therefore surprising to me that many businesses still don’t know how to use them or refuse to use them. It seems like people are split between…

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10 Tips to Complete your Linkedin Profile like an AllStar

Before you can delve fully into using LinkedIn as a business, you need to master LinkedIn as an individual user. While many people have an account, their profile is often incomplete, making it essentially useless. You might even say the only thing worse than not having a profile is having an incomplete one. Thus, assuming…

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How to Increase Brand Awareness

You might be offering one of the greatest products in the world, but unless your customers and consumers know about it, you won’t be able to make a transaction. One of the most important tasks for any business owner is it to create brand awareness for their product. The below image indicates the different available…

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